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The Global Market for Mascara has witnessed continued demand during the last few years and is projected to reach USD 10,306.16 million by 2023. Developing economy and consumers’ adoption of modern lifestyle and beauty trends are likely to drive the mascara market share in the countries of the developed regions. Increasing disposable income and consumers’ inclination to cope up with the social dynamics also likely to have a positive impact on its market growth.
By 2023, based on product-type volumizing mascara will experience the highest growth rate based on the easy application and high functionality of the product. Additionally, volumizing mascara expected to dominate the market by holding more than 40% share in the global mascara market. However, lengthening mascara will experience the highest growth rate of 6.93% during the forecast period and is evaluated to account for a share of more than 30% during the same period. Furthermore, among the various product-types, curling mascara is likely to experience a moderate growth rate during the corresponding period.
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Regular mascara is predicated to dominate the market followed by waterproof mascara over the forecast period. High demand for mascara for daily basis use will drive the sale of regular mascara market. Additionally, regular mascara is estimated to hold a major share of more than 50% during the forecast period 2017-2023. However, surging demand for long lasting cosmetics will support the sale of waterproof mascara on the global level and hence the product will experience a growth at a rate of 6.82%. Furthermore, based on distribution channel, store-based channel will dominate the market and will account for a share of more than 50% owning to convenience shopping experience.
Market Segmentation
Global Mascara is segmented by Product-Type, Category, Distribution Channels and Regions.
Based on Product-Type, Mascara Market is Segmented into Volumizing, Lengthening, Curling and Others.
Based on Category, Mascara Market is Segmented into Regular and Waterproof.
Based on Distribution Channel, Mascara Market is Segmented into Store Based and Non- Store Based.
Competitive Analysis
The Major Key Players in Mascara are
LOréal SA (France)
The Estée Lauder Companies Inc. (U.S.)
LVMH Moët Hennessy Louis Vuitton SE (France)
Coty, Inc, (U.S.)
Avon Products, Inc. (U.S.)
Shiseido Co., Ltd (Japan)
Revlon, Inc. (U.S.)
Market Introduction
Mascara enhance the volume of eyelashes and makes the eyes look more prominent and voluminous. Mascara constitutes a major portion of the eye makeup and has a high sale based on increasing population of women inclining towards the adoption of the unique fashion trends. Three major forms of mascara include liquid, cake, and cream out of which liquid and cake form are more popular amongst the consumers. Based on the changing trends and product improvisations, mascara market share in the eye cosmetics market has increased. Based on the current trend, volumizing mascara, water-proof mascara, and lengthening are found to have higher demand than the other varieties.
Downstream Analysis
Store-based distribution channel for the sale of mascara is likely to experience growth through supermarkets/hypermarkets and specialty stores. Store based retail of mascara is evaluated to hold a share of more than 50% during the forecast period. Moreover, the sale of mascara through non-store-based channel (e-commerce) is likely to experience a surge and is estimated to have the highest growth at a rate of 6.85% during the same period owning to the technological strides and readily adoption by the consumers.
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Regional Insights
Among the regions, Europe is evaluated to dominate the mascara market and it is projected to reach more than USD 3,000 million at a CAGR of 6.61% by 2023. Asia Pacific will witness a high growth rate during the forecast period 2017-2023 backed up by economic developments. Adoption of current fashion trends in developed countries of Europe and North America is driving the market of mascara in the regions.
This market research report further provides insights on various levels of analysis such as industry analysis, market share analysis as well as leading market players and their profiles. This report also helps in studying target consumer segments by providing views on emerging and high-growth segments and market size. Together the market data comprise and discuss basic valuations on the competitive scenarios and strategies of the global mascara market including high-growth regions, countries and their political, economic and technological environments. Furthermore, the project report also provides views of historical market values as well as pricing and cost analysis of the same.
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