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There is an adage among car dealers that if they can get an idea from a Dealer Twenty Group meeting that allows them to make or save $100 on every car they sell, they can multiply that by the number of vehicles they sell per month, then by 12, then by forever.
Beto Paredes, co-founder of the Marketplace Master Dealership Series Conference and EXPO, Sept. 6-8, at the Dallas Hyatt Regency https://www.MarketplaceMaster.com, said the event will be loaded with just such ideas, but not only for the dealer principal, but for managers and sales associates as well.
Paredes, founder of two automotive marketing and website companies with more than 4,000 dealer clients, and fellow co-founder, Mike Jackson, founder and chairman of the board of Auto Search Technologies, an international website design and search engine optimization company, believed automotive retailers and their staffs should have the most up-to-date training and information designed to improve dealership sales, marketing, and management in a low-cost, high-value format. They created the Marketplace Master Dealership Series to do just that.
A large trade exposition will be held in conjunction with the event allowing attendees to learn from and interact with the nation’s top automotive suppliers and vendors.
Paredes said dealers who have experienced the Twenty Group process know about getting information from fellow dealers, sharing data, having experts provide training and insight, sharing best ideas and practices, and having discussions about hot topics.
“Dealers often leave a meeting armed with new ideas, suggestions, tools, and renewed motivation to help them lead their teams to greater success in terms of more sales and ways to curb expenditures,” Paredes said. “We’ve loaded our three-day convention with more than 24 experts, tons of training and expertise, and we’ll have plenty of time for good food, drink and camaraderie where dealers can network to find ways to improve their businesses.
“They will also have the ability to provide this information directly to their managers and staffs and very low cost. The improvement to their bottom lines will be quick and significant.”
Jackson, said he’s often been invited to speak at Twenty Group meetings to share his thoughts and expertise on search engine optimization and website design.
“Sharing best practices and ideas and providing expert insight is a powerful way to improve your operations quickly,” Jackson said. “We’ve taken many of these processes and applied them to our three-day event.”
Jackson noted they have located the Marketplace Master Dealership Series in Dallas, an easy-in, and easy-out location for visitors who must fly in, and the hotel rates are very reasonable as well.
“We’ve brought in more than two dozen of the nation’s top trainers, with literally hundreds of years of experience both in dealership as sales associates and managers, and also as highly respected, widely acclaimed trainers,” Jackson said. “We have the likes of Tom Stuker, Brian Pasch, Tim Kintz, Fran Taylor, and many, many more. Our list of speakers and trainers is like a Who’s Who of the nation’s finest.”
Paredes said that by making available the Association of Auto Sales Professionals Certifications https://www.marketplacemaster.com/certification for sales managers and associates, it rounds out the experience.
“Not only with the dealership’s leadership get all the latest training and information they need to grow their business and improve their bottom lines,” Paredes said,
“their sales managers and associates will get the training and certifications that will put them head and shoulders above the competition.”
AASP Certifications will be based on the attendance of managers and associates at 10 Marketplace Master workshops and keynote speeches spanning 13 hours over the course of the three-day event. All 13 hours of training will be required for the AASP Sales Management Certification and 9 hours will be required for the AASP Sales Certification. Attendance will be taken at all workshops and seminars. Maintaining the certification will require continuing education both online and other events held across the country.
Paredes and Jackson have both been steeped in the automotive industry as vendors and speakers at auto industry trade events and have worked directly with dealers one on one to improve their business.
“We’ve seen what works in the marketplace and looked closely at the reviews dealers provide us of what they want from a training workshop, seminar, or national convention,” Jackson said. “We’ve chosen our format and modeled our show from the best practices we’ve seen in the marketplace, and from our personal experiences.”
About Marketplace Master Dealership Series
The Marketplace Master Dealership Series Conference and EXPO is the most dealer-focused, education-centered Conference and EXPO in the nation. The goal of conference is to bring expert advice, sales training, and marketing best practices that will help educate and help better the automotive industry nationwide. For full details about the Marketplace Master Dealership Series Conference and Exposition visit https://www.MarketplaceMaster.com
About Association of Auto Sales Professional
The Association of Auto Sales Professionals offers certifications for management and sales personnel throughout the retail automotive industry. Certification requirements include 12-14 hours for management professionals and 8-10 hours for sales professionals. The Certification Programs elevate the standards of the profession, which enhance individual and sales team performance. For more information about this program visit https://www.MarketplaceMaster.com/certification
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