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Marketing Hotels and Tourism published a new blog post that shows how the internet is driving marketing integration and the new brand culture. This blog post reveals how the internet has spawned a whole new need for brands to take control of all aspects of their marketing and a case study on how to multiply marketing effectiveness with in-house publishing and PR.As Ian R. Clayton, an authority on International Tourism, tells us; “Hoteliers have at least 4 brands: Their hotel, themselves, their destination and marketplace.” All of these are material for writing articles, creating videos and publishing magazines, and today all marketing managers can do these things themselves or have them done in-house.
The benefits of bringing the work in-house are huge, as no outside agency today is as well-equipped to create the search strategies that require the precise coordination of every stream of content and announcement. “Most PRs first just don’t have a clue,” says Clayton.
The article also provides a video which is part of the Tourism Marketing Machines library on tourism publishing. It documents a multimedia campaign where the brand takes the initiative and creates all aspects of the marketing from video to magazines. The video shows how all are re-purposed and branded for maximum effect.
Kathy-Lynn Ward, COO of AXSES, the company behind “Marketing Hotels and Tourism” says, “Many people struggle with really understanding brand culture. This blog post gives solid information that’s not usually shared openly in the hotel and tourism industry.”
The blog post is at http://www.marketinghotelsandtourism.com/what-bran…
Story also covered on Newswire.net at http://newswire.net/newsroom/pr/00085513-brandcult…
About Marketing Hotels and Tourism
Marketing Hotels and Tourism was founded in 2010 and serves the hotel and tourism industry. It is a free industry publication that offers the latest tips on tourism marketing, research, training and case studies online.
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