As direct mail regains ground in the advertising world, maximizing its potential is vital to reaching customers and prospects, publishes mailitdirect.com
Mail it Direct has launched the company's recently revamped lineup of direct mail marketing services.— Based on the latest information from the advertising sector, direct mail has risen to become the most effective form of marketing currently available to businesses. Reports show as much as 70 percent of consumers prefer conventional mail over digital ads for receiving offers from businesses. At the same time, physical mail generates a greater response rate than all online marketing strategies combined. With this in mind, Justin Flood of direct response marketing firm,
"Direct mail is certainly gaining a great deal of ground lately," said Flood. "Back when the internet was a bit of a novelty, people lost a lot of interest in physical mailers and coupons. Now that the newness of the online world is wearing off, though, traditional mail is quickly rising back to its former popularity. In fact, it offers a higher ROI and creates greater brand recognition and recall than any digital marketing tactic. Because of all this, we're ramping up our efforts to help our clients reach their target audiences through conventional advertising routes."
Among the services provided by Mail it Direct is graphic design. Visual appeal is one of the most crucial aspects of direct mail effectiveness according to current data from the marketing industry. The company's graphic designers aid clients in putting their advertising concepts into practice as well as creating new images, messages and campaigns. Mailing, delivery and tracking services are available as well.
As noted at http://www.mailitdirect.com/services/, Mail it Direct likewise assists with mailing lists. Specialists with the company help clients clean and merge their customer mailing lists and create prospect lists based on demographics and industry among other factors. Recipient addresses on mailing lists handled by the company are verified using the certified National Change of Address database.
Concluded Flood, "We offer a wide range of services and options for our clients. Each one is geared toward helping businesses tap into the effectiveness of direct mail and maximize their potential via this route. We tailor our services not only to the unique needs of each client, but the factors specific to various industries. Companies interested in maintaining their current direct mail campaigns or placing greater emphasis on this advertising outlet during the months to come are encouraged to contact us to learn more about what we can do for them."
Further details on the services and options available through Mail it Direct are available at http://www.mailitdirect.com/industries/.
About Mail it Direct:
Mail it Direct is dedicated to helping businesses in various industries maximize the reach and effectiveness of their direct mail marketing campaigns. Offering a number of essential services, the company aids clients in the full range of direct mail advertising needs.
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