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Local Marketing Expert Stresses the Importance of Online Reviews

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According to an expert on local marketing, online reviews are quickly becoming one of the most important aspects of bringing in new business.

A recent study that highlights the importance of online reviews for local business owners has one local marketing expert issuing warnings for those who still don’t understand the importance.

“A recent study conducted by BrightLocal shows that 85 percent of today’s consumers trust online reviews just as much as they do a personal recommendation from a friend or family member,” says a spokesman from, an online small business directory that caters to shoppers in a way that benefits the local businesses listed on the site. “And what’s more,” he says, “is that shoppers are demanding more and more positive reviews before they will make the decision to visit a local business.”

He’s talking about the results from the survey that show when a local shop, restaurant, or service business has positive online reviews, it causes 73 percent of consumers to trust that business more. But they need good reviews to make that happen. Forty-nine percent of consumers says they need to see at least a 4 star rating before they will consider visiting a local business.

“Another piece of valuable insight from the survey has to do with responding to all those online reviews,” he says. “Thirty percent of those surveyed say that they judge a business depending on whether or not it responds to online reviews.”

Consumers can leave online reviews anyplace, but most experts agree that it benefits local business owners more if they leave them on its free business listings. And the survey provides valuable insight into that too. “One of the most important highlights is that people are more than willing to leave online reviews if only they’re asked.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit

Source: PressCable

Release ID: 313656