Local Marketing Expert Says Citations Are Key to Being Found Online

Share This Press Release

A local marketing expert offers a solution for retail business owners who don't have enough business.

Local business owners are scrambling to keep up with the surge of online stores, and many are having to close their doors due to a lack of business. But one local marketing expert says if shop owners and restaurants do one thing, they may see their business pick up.

“Local business owners need to understand that times have changed, and they have to use a different approach with their marketing efforts if they want to thrive,” says a spokesman from FindUsLocal.com, an online local directory that helps local shop owners put themselves in front of consumers. “Too many local business owners are still using the marketing tactics they did a decade ago, and they just don’t work anymore.”

He’s talking about the use of local business directories. Local shop and restaurant owners can list their businesses in these directories so consumers can find them online.

“It all comes down to search engine rankings,” he says. “If a local shop can’t be found online, they consumers won’t visit them—period. And the best way to move up in the search engine rankings is to have plenty of local citations.”

A local citation is a mention of a business online. Many people get citations by creating local business listings.

“We offer free local business listings as a way to allow local shop and restaurant owners a way to increase their business,” he says. “And since they only take a few minutes to set up, business owners should take advantage of these free listings to do what they can to improve their bottom line.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Email: Send Email
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800
Website: http://www.FindUsLocal.com

Source: PressCable

Release ID: 88927254