In a recent episode of 5 Minute Legal Insights podcast, fifty year legal veteran Jerry Summers, founding partner of Summers, Rufolo & Rodgers exposed the truth about lawyer advertising in Chattanooga, TN. For more information please visit https://www.summersfirm.com
— In a recent episode of the Legal Insights podcast, featured guest Jerry Summers, founding partner of Summers, Rufolo & Rodgers, unveiled the truth about lawyer advertising in Chattanooga, TN.
For more information please visit https://legalinsightspodcast.com/
When asked for a comment, Summers said, “I’m old-fashioned when it comes to certain things and I believe that practicing law is a profession, not a business. I don’t believe that spending a lot of advertising money on print and social media is the way people should select attorneys. Lawyers who spend the most rise to the top, who aren’t always the best in my opinion.”
Summers was quick to add that “deceptive advertising” is particularly harmful. This type of advertising often improperly merges the terms personal injury lawyer and trial lawyer.
When asked about the difference between the two, Summers said, “A trial lawyer is basically somebody who’s been in the courtroom, has built up some experience, and has won some cases. Somebody can just designate themselves as a personal injury lawyer just because they want personal injury cases without the ability to go to trial if needs be.”
He was quick to add that many attorneys who claim to be personal injury attorneys do this through excessive advertising and exaggerating their accomplishments.
“Most of them will say that they’ve had success in reaching a big settlement, and some will use the word ‘trial,’ which is why I call this deceptive. In fact, if you check the statistics and look up the lawyers, you’ll see that they have very little experience with trials,” he said.
Summers further alluded to the fact that a couple of local firms in Chattanooga pour more than a million dollars a year into advertising.
“The money spent on advertising has to be paid, which puts pressure on these lawyers to settle rather than fight on for a few more months and years. Plus, the fact that most of them - not all - have no experience means it’s deceptive to project that onto the public, but it works,” he added.
When asked what advice he would give to someone who wants to pursue a personal injury claim locally, Summers suggested that the best thing to do is to thoroughly research for solid legal representation.
“They ought to speak with several lawyers and talk to people in the community who have used lawyers before, particularly when it comes to personal injury. This is where they’ll learn about which lawyers fought for them and which ones did a good job,” he said.
According to Summers, it’s a good idea to steer clear of lawyers who immediately mention settling.
“In other words, you’ll want to find legal representation who indicates a willingness to go to trial. A good settlement is not bad, but make sure it’s based on the interests of the clients first and not the interest of the lawyer who’s taking the cream off the top.”
Name: Jerry H. Summers
Email: Send Email
Organization: Summers, Rufolo & Rodgers
Address: 735 Broad Street, Suite 800 Chattanooga, TN 37402-2913
Release ID: 88948703