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For many professionals in B2B sales and marketing, it’s become abundantly clear that conventional internet marketing techniques aren’t delivering sustainable results. B2B research and purchasing trends have changed, and now many marketers are trying to identify and implement a new approach without a reliable course of action.
Through an understanding of this, ROIGROUP owner and CEO, Mark York began developing a series of services based on shifting B2B marketplace trends. His experience with his own B2B clients and his independent research confirmed that conventional marketing techniques were increasingly ineffective, in part due to longer, web-based research and purchasing cycles, and growing numbers of stakeholders and decision-makers involved in the B2B buying process.
Mr. York saw his clients struggling to compete and reach prospects who were now doing the majority of product and service research independently online, prior to contacting a supplier. His clients needed to get on a prospect’s shortlist at an earlier point in their online research process. Mr. York saw that this could be accomplished using highly-valued and informative content, which would aid a prospect in their research rather than simply promote to them.
This new criteria for gaining a prospect’s attention and trust lead to the development of ROIGROUP’s new B2B Lead Finder System, a funnel marketing based solution for B2B sellers. By combining the marketing agency’s dedicated video production and content creation services, with automated email campaigns, and other robust internet marketing tools, ROIGROUP’s new system has been specifically design to help clients reach more prospects and convert them into leads with efficiency and consistency.
By working closely with their clients, the ROIGROUP team creates comprehensive product and service video presentations that serve as valuable resource aids for prospects in need of a solution. While this form of B2B video marketing provides considerable conversion power on its own, it’s just one component in a multifaceted system for generating more sales and attracting more qualified leads.
B2B Lead Finder works through the development of a subdomain based, Broadcast Theater that’s incorporated into ROIGROUP client websites. As traffic is directed to the landing pages of the Broadcast Theater, prospects are guided, informed, and given multiple opportunities to engage. The system also used a series of customized though fully automated messaging campaigns, which keep sellers relevant to prospects over the course of a BSB research and purchasing process.
Once implemented, the B2B Lead Finder system addresses the problems of reaching multiple stakeholders and different decision-makers that comprise a B2B purchasing team. The system also reaches prospects at an earlier point in their purchasing journey by providing relevant and useful information that inspires trust and drives conversion.
B2B Lead Finder has been developed specifically for B2B companies that provide complex products and services, which can be difficult to market due to the many features, advantages, and benefits that must be identified for prospects in a concise and relevant manner. B2B Lead Finder is a way of accomplishing that, with the additional advantages of speeding and simplifying the conversion and lead generation process—and in a way that accommodates current B2B research and buying behaviors.
While B2B Lead Finders was previously available to select and current clients of ROIGROUP, the boutique marketing agency has officially launched the B2B Lead Finder system. Production and implementation services are now available to a limited number of new B2B clients.
ROIGROUP is currently offering free B2B Lead Finder consultations to qualifying B2B companies. Additional information can be found at roigp.com.
Release ID: 229325