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Google is the new yellow pages of the modern world. Virtually everyone has a smart phone and a computer with Internet access. This means using search engines to find everything from restaurants to specialty services.
Search engines and their affects are studied constantly by various groups. There is one fact that is almost universal – over 90 percent of search engine users do not go beyond the first page of results. For a small business, this can mean the difference between turning a profit and bankruptcy.
“There are two ways to rank a page on a search engine,” said Marvin Drobes of EarningCoach Marketing, “white hat and black hat SEO. White hat is doing things properly and by the book, whereas black hat uses techniques and tricks that Google and other search engines now actively bury in their pages. We use white hat techniques.”
EarningCoach Marketing is a consulting firm that works with small to medium businesses to improve their online presence and make that all important first page of search engine results, SERP (Search Engine Results Page).
“White hat SEO uses a combination of metatags, fresh content, video and fast, easy navigation. People who are looking for goods and services on the Internet do not want to wait for pages to load and refresh while still having all of the aspects of a modern webpage. This is not an easy task. Those who own a small business are struggling enough to turn a profit. They have no real time to focus on SEO,” said Drobes.
EarningCoach Marketing also helps fight against negative reviews posted by competition. Companies often actively hire people to create and fill review sites with negative reviews. This damages a companies reputation and can cause drastic repercussions.
“Google has taken steps in an active attempt to help ameliorate this issue. They are looking closely at review sites, ISP addresses and user names that seem fake and generated by non-native English speakers. Google is closing these reviews. It is a powerful step ahead for businesses who have suffered because of this. My company and others are helping the recovery process,” continued Marvin.
Marvin and EarningCoach Marketing are always willing to help companies reach that precious first page. Additional information, including real reviews from actual clients, is on their Facebook page. Visit www.facebook.com/earningcoachmarketing for more details.
Release ID: 460553