The global kombucha market is expected to grow at a rapid pace over the next few years. This is expected to open opportunities for existing players for increasing their market presence as well as lower the entry barriers for new players.
— Kombucha invented in Northern China and was originally valued for its remedial goods. The Global Kombucha Market size is is expected to increase at a CAGR of 13.0% by the end of 2025, as per the new report by Adroit Market Research. This market is expected to be driven by modernizations, taste experimentation, and increasing consciousness about health benefits connected with kombucha consumption.
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Kombucha has gained admiration globally for its health benefits. Perhaps invented in China 2000 years ago, Kombucha has now reached every supermarket shelf and every household. The microbial culture required for the fermentation process of Kombucha is readily available in the market thus making it more popular amongst home brewers. Kombucha market includes raw material traders, end-use verticals, manufacturers and suppliers. It is extracted from raw materials such as Symbiotic Colony of Bacteria and Yeast (SCOBY), tea leaves, sugar and flavors.
The demand for kombucha is extremely high in established markets, especially in the United States and other countries in Europe. In today’s world, everybody wants to be fit and healthy hence consumer preference for healthy beverages is increasing at a rapid pace, wherein promoting campaigns are scheduled for emphasizing their use, and advantage claims. In future, developing countries like India and China will go through strong increase in the demand for Kombucha. This demands may be determined by an upsurge in kombucha production and modernization in segments, such as health drinks and energy drinks. However, the usage of kombucha is anticipated to grow at a modest speed in countries, such as Germany and Japan, where the aggressive growth of the kombucha market is seen in India and other Asia-Pacific countries.
Being a customer product, kombucha is marketed via several delivery channels like convenience stores, health stores, supermarkets/ hypermarkets and online retailers among others. There are several brands of kombucha like Humm Kombucha, GT’s Kombucha, Revive, Buchi, KeVita and Kosmic are available in the market.
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Of these, online retailers are expected to witness the most significant development over the next few years. North America is the major market for kombucha in which the U.S. accounted for the biggest stake. The key companies of kombucha are focusing on how to develop fresh flavors and to satisfy the customer demands. There is an increase in variety of flavors of kombucha such as mango, coconut, ginger, lemon, spices, grape, tangerine and berries. Kombucha key manufacturing companies are focusing on functional food ingredients to add more health benefit to their product offerings.
For the past few years, kombucha has become extremely famous all over the world, thanks to digital and social media. Customers are sharing their views and experiences of kombucha on social media platforms like Facebook, Pinterest, Instagram and Twitter. Customers are sharing their stories about how kombucha made them physically and mentally healthier. Also, provoking others to use kombucha for their health and fitness and it is safe and has very few side-effects.
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