Kombucha Market Analysis, Regional Trend, Industry Demand, Top Key Players, Current and Future Plans by Forecast to 2023

31 August, 2018

Market Overview:
Kombucha Market is expected to grow at the CAGR of 15%. Growing popularity of healthy functional food and beverages is driving the growth of kombucha market. Increasing awareness about diabetes and cancer is also supporting the sales of kombucha as it useful in preventing diabetes and cancer due to its unique characteristics; along with these it is mainly known for its detoxifying, energizing and anti-bacterial properties. Improvement in research and development activities along with distribution network is boosting the market growth since last few years. Kombucha is available in various flavors such as blueberries, cinnamon, strawberries, apple, citrus etc. which is attracting consumers.

Kombucha is also helpful in controlling bad cholesterol and triglycerides level in the body which reduces risk of cardiovascular diseases. Many kombucha manufacturers are using kombucha to manufacture artificial leather due to its properties. Kombucha is an effective wound healer and helps in reducing the anxiety and stress levels in the body along with these, it also keeps the mind energized. Kombucha also has a stimulating effect which helps to retaining the natural hair color, keeps skin firm and improves the overall heath and vigor.

The global kombucha market is spread across North America, Europe, Asia Pacific and rest of the world (ROW). Among these North America has the major market share followed. U.S. and Canada which have more number of leading kombucha manufacturers. Increasing popularity of kombucha in these two countries is driving its market growth in North America. 

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Major Key Players Analysis:
This report includes a study of strategies such as mergers and acquisitions and product launches by major kombucha market players. It further includes product portfolios, developments of leading major players namely 

Some of the key players profiled in the global Kosmic Kombucha (U.S.), Live Soda Kombucha (U.S.), Kombucha market are Kevita, Inc. (Canada), Kombucha Wonder Drink (U.S.), Makana Beverages Inc. (U.S.), Nesalla Kombucha (U.S.), Reed’s Inc (U.S.), Buchi Kombucha (U.S.), and Gt’s Kombucha (U.S.), among others.

Kombucha market is dominated by key manufacturers and few new players are entering in the market due to high investment cost required.  Key players are focusing on research and development activities to expand their product portfolio.

Key Findings:
U.S. and Canada holds a lion’s share in the kombucha drinks market. Among various forms green tea and organic tea beverages are growing segments in the kombucha drinks market. Major beverage companies have witnessed more than 20% growth annually from kombucha drinks during the period 2014-15 in U.S.

Industry Segments:
Kombucha drinks market has been segmented on the basis of type which comprises of tea beverages, green tea beverages, bottled ice tea, herbal tea beverages, energy drinks, black tea beverages, ginger drinks, and others

Kombucha drinks has been segmented on the basis of broth medium as well which comprises of coffee, black tea, green tea and others

Kombucha drinks is segmented on the basis of Microbial Culture which comprises of yeast, bacteria and others

Kombucha drinks is segmented on the basis of Application which comprises of smoothies and fruit juices, vinegar, dressings and marinades and others

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Regional Analysis:
The global kombucha drinks market is segmented into Europe, North America, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share with U.S and Canada having a strong presence of kombucha manufacturers. Growing positive attitudes towards healthy drinks with additional features including herbal ingredients and effervescence is driving the kombucha drinks market growth globally. Kombucha drinks in U.S. and Canada has been significantly growing since last few years. Overall rise in demand for functional beverages is supporting the kombucha drinks market growth.

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Saurabh Sinha

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