In the technology era where people are looking for ways to make money online with digital marketing, it is of great importance to keep yourself up to date with main subsets of this marketing technique. One of them is Search Engine Optimization (SEO).
— Digital marketing includes various means of promoting through digital technology such as social media optimization, search engine marketing, content marketing, commerce marketing, display ads, etc. When the SEO world is evolving rapidly and new appearances of powerful techniques for effective digital marketing, Search Engine Optimization, or SEO, plays a vital role in many digital marketing strategies.
Search Engine Optimization (SEO) is actually a process of optimizing a website ranking and make it be closer to the top ranked websites in search results of Google, Bing, Yahoo, and other search engines to help users find and categorize it more easily. SEO is primarily used to increase website visibility and hence drive customers to businesses via online platforms.
A recent survey on Internet usage in Vietnam found that 92% of people access the Internet to look for information, and Google controls 75% of search. These figures show the importance of making a website friendly to search engines regardless of user’s purposes when going on the Internet.
Over 60% of clicks go to the first result. People trust first things listing on Google and top spots on the search engine result pages gain a majority of attention and clicks, so ranking in top positions can bring targeted traffic and visitors to the website. Being on the first pages not only increase more exposure for websites but also earn the trust of customers. The more pages and content of users rank in top spots in the search engines; the more visitors know their brand identity.
However, Google has kept changing consistently to bring users most valuable experiences. Each year, Google updates and changes its search algorithm or index to improve the search engine optimization and remove low-quality websites. These changes cause a slim down in site ranking and traffic of many companies. Many websites which are in top positions unexpectedly disappear in first pages of Google. Further implementation such as new and creative SEO strategies are needed to confront with Google’s changes otherwise result in adverse consequences.
“Manager – Thinking – Smart” SEO thinking is currently an SEO management and thinking system which is applied to large SEO markets, especially in European and American. Professional experts predict that this system will come up with impressive results and promisingly replace existed applications.
In Vietnam, KingWorld is the first academy adopting and following the “Manager – Thinking – Smart” system in teaching. SEO training courses at KingWorld will provide students with vast SEO secret and case studies drawn on practical experiences on running both successful local and global projects of SEO experts.
The SEO world has been changing because it has to be improved and developed to compete for new changes of Google and other search engines. In order to put websites in high positions, basic SEO strategies are never enough. SEO is not all about using keywords, link buildings, or creating contents, SEO leaders or managers need to keep updating themselves with every change in digital marketing, search engines, or ranking strategies. SEO-ers who are looking for right directions in how to develop effective SEO tactics or strategies can sign up for an SEO training at KingWorld (Tuduyseokhacbiet.artseed.com) and give it a try.
For more details of the course, concerned students can click on the link to visit the official fanpage of KingWorld Academy.
Name: Eric Doan
Organization: KingWorld Academy
Address: 66/3 Pho Quang Street, Ward 2, Tan Binh District, HCMC
Phone: (08) 6670 4858
For more information, please visit http://tuduyseokhacbiet.artseed.vn/
Release ID: 271825