The star of the kimcastle.tv, Kim Castle, announced today that she has signed with Maker Studio, the #1 producer and distributor of online video attracting 5.5 billion+ monthly views and 340 million+ subscribers.
The star of the kimcastle.tv, Kim Castle, announced today that she has signed with Maker Studio, the #1 producer and distributor of online video attracting 5.5 billion+ monthly views and 340 million+ subscribers. As the home to online video's top digital stars, channels and content, Maker Studios is dedicated to developing talent, creating premium programming, and building lasting brands with engaged audiences.
As YouTube has become the world's largest search engine with more than 200,000 million unique visitors per month, the demographics of online video viewing has shifted. It is beginning to emulate that of the Internet in general, which in the United States is nearly balanced between the 18-29, 30-49 and 50-64 age groups, for both men and women, according to the Pew Research Center.
Women have tremendous spending power in America today–and it's growing. Market estimates that their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. The scope of that spending is notably vast; Fleishman-Hillard Inc. estimates that women will control two-thirds of the consumer wealth in the U.S. over the next decade.
With most of the programming on YouTube is still aimed at 29-year olds and younger, the 35+ woman demographic is particularly underserved–and those with foresight know it.
Maker Studios recently created The Mom's View channel (http://bit.ly/TMVChannel) and see even more opportunities to supply their advertisers and sponsors with the lucrative purchasing power of 35-55 year old women. Seeing this shift as an opportunity, Maker Studios hand-picked Kim Castle to be a part of their exclusive talent development program. Her goal is to empower and entertain women 35 to 55 (and those who love them) by creating relevant, fresh, and exciting content that is both useful and fun to watch.
Kim Castle, who is known for self-effacing and humorous content is a bit more than your typical YouTube creator. She possesses 20 years of brand development experience working alongside Fortune 500 companies such as Disney, General Motors and Wolfgang Puck, as well as mentoring small business owners around the world to grow from concept to millions.
She's known as a brand expert, entrepreneur, mentor, speaker, creative director, stand-up comedian, TV host, actress, author, columnist, wife and mom. Kim Castle has been featured in dozens of books and media outlets including CNN Headline News, Fox Business News, Yahoo Small Business, Small Business Advocate Radio and Inc. Magazine. Her work has also won a Webby Award for General Motors.
“As a typical ‘Type A' overachiever, running my business and helping others run theirs, I ran myself into the ground–emotionally, physically, and mentally” says Castle. “As a result, all the relationships in my life suffered–most importantly the one with myself. My intention is to shift the paradigm for women from doing to being with humor, awareness, and resources.”
Overworked professional women and moms, who have left themselves out of the equation of their life will find solace at kimcastle.tv. Castle explains, “I focus on how to reverse and avoid the effects of aging. I share gluten and sugar-free recipes (to extend our lives, of course) and bring the spa life home. With kimTV, women can stop running on empty, fill their tanks, and live life on full!”
Karen Cohen, an eight-time Emmy award winning producer says, “Kim Castle is erudite, intelligent and a magnetic personality who engages audiences and gives spot on advice. She mixes just the right amount of humor with elegant presence to captivate audiences.”
Patty DeDominic, founder of International Women's Festivals and past Chairman of the National Association of Women Business Owners (NAWBO) says, “Rarely do we get to meet such skill and grace in one person. Kim is a pro in media and television. She is dynamic, funny, beautiful, smart, collaborative, humble, powerful and generous.”
While Castle releases a new show every Saturday morning at www.kimcastle.tv, watch for an increased frequency as development with Maker Studios impacts her larger audience.
Name: Jane Shayne
Organization: Kim Castle
Release ID: 39452