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The world of beer festivals has been halted because of COVID-19. But in Ireland one craft beer festival is taking off online.
BeoirFest (from the Irish word for Beer) is an online beer festival designed not for “beer geeks” but for the casual beer drinker. The person who likes quality independent brews but doesn’t necessarily know the in’s and out’s of each beer type. These are people who are willing to try new beers when they come across one and are interested in the story behind the brewers.
The number of independent craft brewers in Ireland have grown rapidly in the last 15 years but most are small and struggle to get their story out to the wider market. At the same time that casual beer drinker is interested in the stories behind their beer. BeoirFest is intended as a way to let these two groups meet.
Using a new interactive platform each brewer has their own booth where they can chat to visitors, show them the brewery, describe their beers, and of course tell their story. Visitors to BeoirFest can easily wander between these booths at their own pace, lingering when they want. They can also move to the entertainment areas just as easily.
While brewers can describe the inspiration behind their beers and what makes them unique, the organiser Brian O’Connell is emphatic that this is no drinking session, “Visitors can pick up one or two beers in advance of the event if they think they look interesting but the tastings will be taking place in the individual brewers booths and there is no encouragement or structure for people to sit in front of the PC for 4 hours drinking along. Instead the focus is on the brewers and their stories.”
During the event there will be games and spot-prizes. These include a fantastic 2-nights accommodation for two in the West Kerry Brewery and Bar in stunning Dingle, Co.Kerry.
All attendees to the festival will also be able to order an exclusive Festival Pack from TheBeerClub.ie after the event.
“Ireland’s craft beer scene has grown rapidly in a short time,” said Brian O’Connell. “Behind each one is a unique story, one that rarely gets told beyond the craft beer scene. Being able to tell their story and inspire customers and future brewers is something those participating are excited about.”
Tickets are available now from BeoirFest.com and cost just €1. The event will take place on June 28.
Release ID: 88959444