The famous Fiammenghi – Fiammenghi law firm will attend INTA 2014, the five day long international conference dedicated to trademark protection, which will take place at the Hong Kong Convention and Exhibition Centre from May 10 to 14, 2014
— INTA 2014 (International Trademark Association ) is the annual meeting dedicated to the protection of trademarks, bringing together approximately 8,500 delegates coming from 140 countries. It is a highly anticipated event of great interest for lawyers, marketing managers, entrepreneurs, and those operating in an industry which is constantly becoming more complex, both as a result of the tremendous international competition in the area of trademarks and patents as well as the plague of counterfeits which afflicts many markets.
In the recent past, products and services were passed on through personal transactions; today, purchases can be made in different ways, and some, such as e-commmerce, do not involve any personal contact between the seller (or vendor) and the final customer. In these circumstances, PR and company image become ever more important for the brand reputation and reinforces the power of a trademark. A trademark has become a distinctive symbol which guarantees the origin and quality of products or services, and for this reason it is becoming increasingly essential to protect it effectively.
The two owners of Fiammenghi - Fiammenghi , the law firm with offices in Rome and Lugano with worldwide operations, will participate in the five days of the INTA 2014 Conference with the goal of updating their training on the subject and to share strategies for the protection of brand reputation and case histories and best practices with colleagues from different countries, especially those in the Asian area, an enormous market of great importance for our exports.
“We are members of INTA, the International Trademark Association” – explains attorney Alessandro Fiammenghi – “and participating in the event as an observer has great importance for us. Together with my sister Eva, who directs the Lugano, Switzerland office, we will follow the work at the Hong Kong Convention and Exhibition Centre carefully, certain that it will be the source of new professional opportunities both for our firm and for the companies we represent.”
INTA 2014 will provide a special focus on the Asian market and, thanks to the presence of 40 regional delegates, it will be a unique opportunity for the participants to work closely with Governments and vice-versa.
The Fiammenghi – Fiammenghi law firm is a professional legal technical consultancy association in the field of industrial property with operations worldwide. To the expertise in the submission of trademark registration applications and the obtaining of patents in every area of technology, including the new digital technologies, it adds extensive experience in the performance of searches to determine any prior rights in trademarks as well as patents. This not only enables them to acquire exclusive rights as recognized by law but also to direct clients’ industrial development toward the most innovative sectors.
For industrial property, trademark or patent applications, or for interviews, please contact the Fiammenghi Fiammenghi firm: http://www.fiammenghi-fiammenghi.com/
Release ID: 43689