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Now that airlines have slowly begun flying, the major market players in the in-flight entertainment industry have a chance to deal with the monetary repercussions of the COVID-19 pandemic. Moreover, some companies have launched touchless check-in systems to gain customers’ trust. The technological advancements and supportive policies to use electronic devices have supplemented the demand for in-flight entertainment. According to Allied Market Research, the global in-flight entertainment and connectivity market is expected to hit $6.24 billion by 2023, growing at a CAGR of 11.2% from 2017 to 2023. This is because of increase in personal laptops and other devices, airlines have invested a huge amount of money to support passenger-supplied digital hardware and offer in-flight entertainment technology to stream content to passenger devices.Browse Full Report with TOC @
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Emergence of new technologies
Give the experience of the Covid-19 pandemic, companies are searching for ways to minimize the users’ physical contact with machines. For instance, American Airlines has recently introduced a touchless check-in experience to ensure customer’s safety and wellbeing while enhancing the customer experience with touchless technology. This technology allows users to proceed through gates without touching kiosks screen, even during baggage claim. In addition, travelers who would like to check baggage while traveling domestically can plan to check on the airlines’ app or the American Airlines website. When the customer arrives at check-in spot, they can scan their boarding pass and kiosk can automatically print bag tags, eliminating the need to touch the kiosk. This technology is expected to be introduced at more than 230 airports.
SpiceJet recently launched Spicescreen, a revamped version of its complimentary in-flight entertainment system. The airline partnered with an Indian start-up and unveiled its lightweight, wireless entertainment system that offers seamless content delivery on customer’s personal devices through a Wi-Fi network. With the use of Spicescreen, travelers can access movies, TV shows, stand-up comedies, and cartoons on their smartphones, tablets, or laptops by connected to the in-flight wireless network. Moreover, the in-flight entertainment system is not available across all SpiceJet flights.
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Similarly, Burrana announced the launch of its in-flight entertainment platform called RISE. The platform offers a new approach to the single-aisle market, delivering faster, lighter, and cost-effective alternatives. Moreover, RISE platform combines with cabin lighting and in-seat power to make traveling experience more comfortable. The core of RISE platform is its 48VDC power backbone and every onboard system relies on it. This centralized unit can be controlled wirelessly through 4K overhead screen for streaming in-flight entertainment and it is incorporated with crew controls as well.
Such a launch of a new platform is just a beginning. Updating in-flight entertainment is no longer a complimentary service. Now, customers demand in-flight connectivity, and offering fast in-flight broadband benefits both airlines and customers. Having in-flight entertainment and connectivity systems eliminates the additional weight of onboard servers and enhances fuel efficiency. Over the last couple of months, airlines have faced tremendous losses due to the ban on international traveling by several countries. Now, some countries have started to revoke the ban and airlines to aim to attract customer attention with new facilities such as contactless platforms and in-flight entertainment systems to win back the trust of customers.
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Potential opportunities for in-flight entertainment & connectivity
As the laptops and smartphones become smarter, lighter, and cheaper, it seemed like airlines might let go of seatback screens. However, experts believe that improved in-flight entertainment is the future. What’s more, offering more interesting and informative content on planes would help customers to opt for an in-flight entertainment screen. If observed, on ground, people prefer bigger screens such as TV while their personal devices are still on their lap. The same principle can be applied in planes. If companies figure out ways to stream online entertainment platforms such as Netflix at a faster speed, travelers would prefer in-flight entertainment screens than their personal devices.
Along with streaming platforms, gaming is the next big thing. Panasonic has been working on for some time to broadcast live esports in the skies and has signed deals with airlines. Moreover, companies aim to launch in-flight platforms for customers in the flight to play games such as FIFA and Call of Duty while the journey. During the flight, travelers can enter a tournament and by the end of the flight, the winner of the tournaments can be declared.
Just as gamers love to play games, business travelers can enroll themselves in online courses or watch insightful online conferences to gain more knowledge in their chosen profession. Moreover, travelers with a similar profession can choose to interact with each other and use seatback screens to collaborate with each other. Although such in-flight services are not yet launched, it has potential if the journey is more than three to four hours.
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