Image Consultant Helps Women Entrepreneurs Take Their Businesses – and Their Looks – to the Next Level

approved - December 2, 2014 /MarketersMEDIA/ —

When President Obama briefed the press on the threat of ISIS in Iraq and Syria late last summer; his message fell on deaf ears.

According to the seismic reaction across all social media outlets, all anyone wanted to talk about was his tan suit. The President’s message about one of the most credible terrorist threats to the U.S. to date was lost amidst the visual noise created by his clothing selection.

“The way you dress can either enhance or completely negate the transmission of your message,” said Nathalie Chapron, Certified Business Image Consultant and creator of the Enlightened Beauty 60 Day Challenge. “President Obama proved this very fact with his ‘tan suit fiasco,’ and business leaders make the same mistake day in and day out.”

Chapron added that, despite legislative and social efforts to create gender equality in the workforce, women business leaders – especially those who are speakers or workshop leaders – tend to benefit greatly from up-leveling their looks.

“Women can set the tone with their appearance,” said Chapron, who is originally from France, a country that is considered to be the nexus of global fashion. “They can also change the momentum of their business with their look. For those women entrepreneurs who desire more recognition in their field, who feel stagnant, or who are ready to make a change, but don’t know what change to make – up-level your image and see where it takes you.”

It’s widely known in the business world that first impressions are critical to making the right deal or the perfect sale. Chapron offers a number of image consulting services, including color analysis, style design, private shopping days in Paris, Beauty Transformation Retreats in French castles, one on one coaching, and a soon-to-be-released online webinar called “The Three Massive Mistakes Women Entrepreneurs Make That Keep Them Worrying about What to Wear.”

Chapron leads the Enlightened Beauty 60 Day Challenge, a program that teaches women what styles, designs and accessories are best for them and how to leverage their new look to earn more revenue in their business. Instead of allowing the fashion industry to dictate what is right for women, Chapron focuses on self-referenced beauty, or mirroring and enhancing the unique physical elements with which each woman is born. She works with more than 30,000 colors when finding the right fashion solutions for women, which is a system that only 30 other people in the world are able to use. Chapron serves a variety of clients, including business owners, speakers, authors, coaches, holistic practitioners and more.

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