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New York, NY, November 12, 2019 — Idio, the 1:1 personalization platform for B2B marketers, announced today that its client, Lazard Asset Management LLC, has been named winner in the Personalization category of the acclaimed Gramercy Institute Strategy Awards.
As investor research journeys and fund transactions increasingly move online, the digital experience of major asset managers becomes of strategic importance. Manual curation of content starts to solve the problem, but more intelligent and automated solutions are necessary to deliver investor relevance.
There is a growing advantage in understanding clients on digital channels, and being able to deliver relevant and seamless experiences wherever that client chooses to engage, automatically.
The Gramercy Institute recognized Idio’s unique approach to this market opportunity, whereby an automated, 1:1 digital experience enables significant increases to client engagement and accelerates their journey from content engagement to product consideration. The award marks the second time that the AI company has won the category for an asset management client.
Idio’s AI-powered marketing platform allows asset managers to recognize the individual interests of their clients throughout their journey and provide a uniquely relevant, interconnected and “always-on” experience across all client touch points to increase their engagement.
“Our asset management clients have shown themselves time and again to be forward-thinking in their investor focus,” said Edward Barrow, CEO of Idio. “We’re pleased to have the Gramercy Institute recognize their innovative approach and that our technology is a key factor in them improving digital engagement and accelerating journeys to fund pages, not to mention data science hours saved.”
The award was presented on Thurs, October 11th at an evening ceremony as part of Gramercy Forum: NYC.
About Idio
Idio makes 1:1 marketing possible for global B2B enterprises. Idio’s platform uses Content Intelligence to predict the interests of every individual and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Fitch Ratings and AllianceBernstein trust Idio’s AI to maximize buyer engagement and pipeline, whilst handling marketing complexity. Idio is based in London and New York, backed by leading SaaS investors including Notion Capital, Juno Capital, and Foresight Group, and was named a “Cool Vendor” by Gartner in 2019. For more information please see http://www.idio.ai
Release ID: 88933603