Hygiene Care 101 Launched a New Product Offering

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Hygiene Care 101 launches a new product offering and increases its market share by a whopping 15%. Under the new Leadership of Disimelo Thaele, Chief Executive Officer, the company is growing from strength to strength.

Hygiene Care 101 Electrostatic and Disinfecting Cleaning Services is growing, with an expansion into provinces such as Free State, Gauteng and Mpumalanga, as well as several towns soon to be added. The team is also excited about their extended services in commercial and industrial cleaning, and numbers keep expanding with national chains such as Lewis and Cappello.


Hygiene Care 101 is growing! The company is pleased to announce the launch of its branch in the Mother City which is located in a Suburb called Parklands North, Cape Town in October 2021. In order to handle the transition and growth, the CEO and President, Disimelo Thaele, is excited to offer a trusted and reliable cleaning service to Parklands, Sunningdale, Blouberg, Table View and surrounding areas across West Coast.


Their headquarters which are located in, Gauteng ,Vanderbil Park, Hygiene Care 101 has Khotso Ramolia in the position of (Chief Operating Officer) his role offers leadership, community goodwill and credibility Ramolia’s main focus will be on the smooth day-to-day running of the company customer growth and retention.


Louis Thaele will be responsible for the Marketing Operations and activities, he brings his wealth of knowledge and Marketing expertise which focus on the expansion of the Free State. Hygiene Care 101 is considering a hostile takeover of other small cleaning companies operating in their areas of interest such as Sasolburg, Paul Roux, Rietz, Petrus Steyn, Kopies and many more.


The take-over will not only increase Hygiene Care 101 Market share, but also expand its current and new offering to Market. With COVID-19 taking centre stage, there has been a huge increase in the demand of deep cleaning services such as electrostatic and disinfecting services.


“Being in business since 2009, we know that we must have an open mind about how we adapt to and grow with evolving needs of our customers, both current and potential. Our primary focus is to ensure that we are providing services that our customers need and see as value based. We also remain hyper focused on the climate of each market, especially now with COVID guidelines and restrictions and regulations. Disinfecting has become a critically-sought service we offer, for both preventative and exposed/contaminated facilities.”


Moving the growth needle and expanding is key and we are focused on driving continued value for the customer which is also a core focus for the Leadership at Hygiene Care 101.


“We are ambitious and always hiring new and energetic young individuals who have potential to offer and learn in the cleaning industry. We are shaking things up by creating a series of online courses, Hygiene Care 101, also offers a cleaning service academy for the young professionals who intend to start their cleaning business one day. The academy is also used by competition to fully train their staff for new and innovative ways which are incorporated at Hygiene Care 101. This will assist in creating more employment for young individuals offering them an opportunity to acquire knowledge and interpersonal skills that will afford them growth and financial freedom, considering the high unemployment rate we are facing as a Country.

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