Helping businesses succeed online required a multifaceted approach to web design, publishes hilartech.com
web design and online marketing agency, Hilartech Digital Marketing who have watched the decline of online businesses take shape over the last several years. In an effort to help boost the success of today's entrepreneurs, a spokesperson has launched the company's revamped lineup of services.— Up to 90 percent of new websites fail according to the latest reports from the digital marketing sector. Analysts point to a number of reasons for this lofty rate of downfall, many of which revolve around poor planning and execution. This comes as no surprise to the staff of
"Far too many people jump into the business world thinking all they really need to succeed in today's business landscape is a website," said the company spokesperson. "Though a website is definitely a must these days, it's only the tip of the iceberg. Websites must be well designed, optimized for the public as well as the search engines and updated on a regular basis in order to keep up with the competition. At the same time, a company's website is only a single component in a more widespread online presence. Our revamped service lineup is designed to help clients cover all their bases so they can be part of the 10 percent that doesn't fail within a few short months of opening their doors."
Research shows lackluster website design is among the primary culprits in the downfall of websites from a couple perspectives. On one hand, visual designs often fail to hold visitors' attention. From another angle, behind-the-scene elements are responsible for the outward appearance of a website as well as its load speed and functionality. Low-quality written content, inadequate visitor engagement and deficient social following are likewise factors in website failure.
With at least 70 percent of online searches now taking place on mobile devices, mobile web design also plays into a website's ranking and success. Based on the latest figures, 85 percent of consumers expect companies' mobile sites to be as attractive and functional as their desktop versions. Of those, more than half will not recommend businesses with inferior mobile sites to their peers. As Alexa and Google voice search becomes more integral to consumers' online inquiries, this is an increasingly significant factor in website ranking as well.
Concluded the spokesperson, "At Hilartech Digital Marketing, we address all the aspects responsible for the success of a website. Our team blends behind-the-scenes factors with visual surface elements to generate the user experience consumers are looking for. We also incorporate strategic planning and ongoing analytics to ensure clients are continually equipped to outshine the competition from a number of angles."
About Hilartech Digital Marketing:
A creative web design and digital marketing agency based in Rochester, New York, Hilartech Digital Marketing has partnered with a number of prominent businesses and had the pleasure of propelling their revenues to new levels.
Release ID: 526220