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Herbal & Organic Mascara Market 2019Description: -
The herbal and organic mascara market is anticipated to gain an impressive CAGR over the forecast period. Primary factors that are attributable to the growth of the global herbal and organic mascara market include rising demand for natural and organic cosmetics, coupled with awareness regarding harmful impact of using chemical-based cosmetics on the human skin and eyes. These factors are primarily impacting the growth of the global herbal and organic mascara market over the forecast period. apart from that, rising influence of social media marketing and online beauty influencers on consumers is expected to heavily contribute to the ascension of the global mascara market over the forthcoming years.
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Major Key Players
• Ecco Bella (U.S.)
• Ulta Beauty, Inc. (U.S.)
• Lotus Herbals Limited (India)
• Odylique (U.K.)
• Au Naturale, Llc (U.S.)
• RMS Beauty (U.S.)
• Josie maran cosmetics (U.S.)
On the other hand, with the proliferation in adoption of smartphones and the internet connectivity, more and more consumers are expected to have a presence on social media. Keeping this trend in mind, the market players are anticipated to undertake aggressive marketing tactics to reach maximum target audience and convert them successfully. These manufacturers are approaching various social media influencers, makeup artists, vloggers, and beauty bloggers for promoting their product. However, on the other hand, mass market brands are noted to opt for traditional celebrity endorsements and market their products to a more niche consumer-base.
Upscaling popularity of false eyelashes to achieve the look of fuller eyelashes is also likely to influence the demand for natural and clear mascara positively. Moreover, innovations in mascara wands for easy and mess-free product application have supplemented the adoption of these latest, advanced technology-based products in the coming years, hence, contributing to the ascension noted in the global herbal and organic mascara market.
MARKET SEGMENTATION:
Based on type, the global herbal and organic mascara market has been segmented into Volumizing Mascara, Lengthening Mascara, Curling Mascara, and other types.
Based on form, the global herbal & organic mascara market has been segmented into Liquid, Cake, Cream and other forms.
Based on certification, the global herbal & organic mascara market has been segmented into Organic, Herbal & Organic and Herbal.
Based on the distribution channel, the herbal & organic mascara market has been segmented into Supermarket/Hypermarket, Specialty Stores, Drugstores, Convenience Stores, E-Commerce, and Other distribution channels.
REGIONAL ANALYSIS:
The global herbal and organic mascara market have been studied in this report based on key regions identified. The regional segments of North America, Europe, Asia Pacific and, rest of the world show an in-depth insight over the growing trends of the mascara market. Along with this,the detailed market revenue and share of the global herbal and organic mascara, the market has been analysed to be gaining high-rise in the countries of America, North America, U.S., Canada, Mexico, Europe, Germany, France, Italy, Spain, U.K., Rest of Europe, Asia Pacific, China, India, Japan etc.
Asia Pacific is anticipated to witness the fastest CAGR in the global herbal and organic mascara market. This can be accredited to the rising consciousness regarding physical appearance in countries such as India, China, Indonesia, and Malaysia among others which is fostering growth for the regional herbal and organic mascara market in the forthcoming years.
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Table of Contents – Major Key Points
1 Executive Summary
2 Market Introduction
3 Research Methodology
4 Market Dynamics
5 Market Trends
6. Global Herbal & Organic Mascara Market-By Type
7. Global Herbal & Organic Mascara Market-By Form
8. Global Herbal & Organic Mascara Market-By Certification
9. Global Herbal & Organic Mascara Market-By Distribution Channel
Continued….
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