Key players in healthcare CRM market are Salesforce.com, Inc. (US), SAP SE (Germany), Oracle (US), Microsoft (US), IBM (US), Influence Health (US), SugarCRM (US), Accenture (Ireland), Healthgrades (US), and Infor, Inc. (US).
— Healthcare CRM market report is segmented into North America, Europe, Asia, & Rest of the World (RoW). North America, segmented into the US and Canada, is estimated to hold largest share of this market in 2018. Report also includes an in-depth competitive analysis of key players in the market along with their company profiles, recent developments, and key market strategies.
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Healthcare CRM market estimated to reach USD 17.4 billion by 2023 from USD 8.8 billion in 2018, at a CAGR of 14.6% during forecast period. CRM is a customer-focused business strategy designed to optimize profitability and customer satisfaction. CRM offers a wide range of benefits to its users, which drives the growth of the healthcare CRM market.
The healthcare CRM market is segmented into healthcare providers, the life sciences industry, and healthcare payers. The healthcare providers segment is estimated to account for the largest share of the healthcare CRM market in 2018. Healthcare reforms in North American countries, market saturation due to high competition, & decreasing hospital budgets are likely to hinder market growth.
4.1 Healthcare CRM: Market Overview
4.2 Healthcare CRM Market, By Component (2018–2023)
4.3 Healthcare CRM Market, By Delivery Model, 2018 vs. 2023 (USD Billion)
4.4 Healthcare CRM Market, By Functionality
4.5 Healthcare CRM Market, By End User, 2018 vs. 2023 (USD Billion)
4.6 Healthcare CRM Market: Geographic Growth Opportunities
22.214.171.124 Benefits of CRM Software
126.96.36.199 Growing Focus on Patient Engagement
188.8.131.52 Concerns Regarding Data Security
184.108.40.206 High Cost and Complexity of CRM Implementation
220.127.116.11 AI-Powered CRM
18.104.22.168 Predictive Analytics in CRM
22.214.171.124 Integration Challenges
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Report provides a picture of healthcare CRM market. It aims at estimating market size & future growth potential of healthcare CRM market across different segments, which include components, deployment modes, functionalities, end users, and regions. Report will help leaders/new entrants in this market by providing them closest approximations of revenue numbers for overall healthcare CRM market & its sub segments.
Company Profiles (Business Overview, Products and Services Offered, Recent Developments)
1 Saleforce.Com, Inc.
5 SAP SE
6 Influence Health, Inc.
10 Infor, Inc.
Geographically, the global healthcare CRM market is segmented into North America, Europe, Asia, and the Rest of the World (RoW). North America is estimated to hold the largest share of the healthcare CRM market. Factors such as the improving quality of healthcare, improvements in healthcare systems, the growing medical tourism market in Asian countries, and increasing government initiatives are the key factors driving the growth of this market.
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Healthcare providers need to interact with multiple stakeholders, including patients, physicians, other referral healthcare organizations, healthcare payer organizations, pharmaceutical companies, and consumers/potential patients, and each requires unique CRM strategies and solutions.
The primary interviews conducted for this report can be categorized as follows:
• By Company Type: Tier 1 (44%), Tier 2 (36%),and Tier 3 (20%)
• By Designation: C-level (22%), D-level (28%),and Others (50%)
• By Region: North America (48%),Europe (21%),Asia (26%), and RoW (5%)
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