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Businesses across the globe have been hit hard by the continuing changes Google has implemented over the last year to their Search Algorithm. Without any relief in sight, Businesses who had previously been able to rely on Search Engine Optimization (SEO) variables which relied heavily on Link Building and Keyword SPAM now are faced with moving to a "Social" focus which is being pushed by the Search Giant.With Google now deeply entrenched in its push to make its own Social Network more relevant and the upcoming release of even more changes to integrate their Social elements into every Google Service; Businesses now must either adapt to Google's whim or be left behind.
Highlights of these changes include a heavy focus on Google Authorship and Publisher status, the use of Google Structured Data for everything from Reviews to APPs, and the integration of Facebook Open Graph Data and Edgerank into their Microformat integrations and ranking algorithm, and higher Twitter Tweet rankings based on Twitter Account Authority and social sharing. More changes are on the horizon and there doesn't appear to be any slowdown based on the latest Press Releases from Google themselves.
Some Businesses are finding they can play along with Google in this endeavor easier than others. Businesses which use Wordpress powered websites are finding they can increase rankings in Google substantially via socially coded SEO Plugins as described in articles like this one about a Social SEO Booster Plugin which has just been upgraded for Wordpress blog owners to focus solely on Social.
These advanced coders are adapting to make Wordpress powered websites work with Google's shift to Social in a dramatic way in which 90% or more of current websites are not. Their SEO Focus now appears to be directed at improving Google Authorship and Publisher integrations, optimizing for Google Plus social sharing and Structured Data Rich Snippet microformats, and social sharing and heavy integration with both the Facebook Open Graph API and the new Twitter Cards API as well.
Contact Info:
Name: Michael Johnson
Email: Send Email
Organization: WP Social
Address: 218 Torrington Drive, York, PA 17402
Phone: 931-801-2815
Website: http://wpsocial.com
Release ID: 6722
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