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Global Kombucha Market was worth USD 939.06 million in 2018 and estimated to be growing at a CAGR of 25.0%, to reach USD 2865.78 million by 2023. Kombucha is a beneficial beverage prepared by fermenting tea with microbes.Kombucha, also referred as tea mushroom is a type of fermented, slightly effervescent black or green tea drinks which are intended as functional beverages for their health benefits. Kombucha is made by fermenting team using symbiotic colony of bacteria and yeast (SCOBY). Kombucha has been promoted with claims that it can treat a wide variety of human illnesses, including AIDS, cancer, cardiovascular diseases, and diabetes.
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Primary factors accounted for driving the market are high prevalence of chronic diseases, increasing health awareness among individuals, changing lifestyles driving individuals to opt for functional foods and beverages and rising disposable income. However factors like storage problems, adverse effects caused by contaminated Kombucha and stringent regulations are the factors restricting the growth of market.
The Global market for Kombucha is segmented based on Types and Flavours. Based on Type – Bacteria, Yeast, Mould and Others. Based on Flavours – Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers and Others. Based on Geographical analysis the market is separated into regions of North America, Asia-Pacific, Europe, Latin America and Middle East and Africa. North America is leading the market regionally, due to presence of market leaders and increasing popularity regarding the health benefits of Kombucha among individuals. Asia Pacific is expected to grow the fastest owing to its increasing disposable income, growing government initiatives to manufacture Kombucha and growing adoption rate. Yeast fermented Kombucha holds the major share in market due to its cost advantage and ease of handling while bacterial Kombucha is expected to grow at a higher CAGR due to its increasing adoption and applications.
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Some of the key players dominating this market include:
• Millennium Products, Inc
• Reed’s, Inc
• The Hain Celestial Group
• Revive Kombucha
• Kosmic Kombucha
• Cell - Nique Corporation
• Buchi Kombucha
• Gt’s Kombucha
• Townshend’s Tea Company
• The Humm Kombucha Llc
• Red Bull Gmbh
• Makana Beverages Inc
• Nesalla Kombucha
• Live Soda Kombucha
• Kombucha Wonder Drink.
Major Point from Table of Content:
1.Introduction
2. Research Methodology
3. Overview
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
5. Market Segmentation
6. Geographical Analysis
7.Strategic Analysis
8.Market Leaders' Analysis
8.1 Millennium Products, Inc.
8.2 Reed’s, Inc.
8.3 The Hain Celestial Group
8.4 Revive Kombucha
8.5 Kosmic Kombucha
8.6 Cell - Nique Corporation
8.7 Buchi Kombucha
8.8 Gt’s Kombucha
8.9 Townshend’s Tea Company
8.10 The Humm Kombucha Llc
9.Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10.Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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