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Global Direct-to-Consumer Laboratory Testing IndustryMarket Overview
Direct-to-consumer laboratory testing refers to the diagnostic process where consumers are permitted to order laboratory tests directly from the testing centre without necessarily having to consult a doctor or a healthcare provider. Also referred to as direct access testing (DAT), these test results can then be used for monitoring health characteristics and medical conditions. The earliest forms of these being over the counter testing of urine samples for glucose and ketone tests. With the concept of direct public involvement in healthcare, direct-to-consumer laboratory testing is a fast-growing trend.
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With the advancement in the healthcare industry and the trends in medical facilities, the healthcare industry is now shifting from being a physician-focused one to a more consumer-centric setting. With patients converting to customers, the market for direct-to-consumer laboratory testing has a huge potential. Reduced costs for such procedures as the involvement of a clinic or a physician is removed may be a major driver for this market. Given the setting, the testing laboratories are required to be more accountable and reduce errors in such reports as the consumers may be prone to misinterpretations.
The report on the global direct-to-consumer laboratory testing market focuses on the market status, forecast, and growth opportunities. It also looks at the key market players and regions studying the market at a global, regional, and company level. The market valuation from the past years and the data regarding the key statistics have been gathered from the years 2014 to 2019 and the growth trends and developments have been studied. The market analysis has been done using tools like Porter’s Five Forces analysis and also covers all the key business details of the players in the market.
The key players covered in this study Quest Diagnostics, LabCorp, 23 and Me, Any Lab Test Now, Color Genomics, Pathway Genomics, Konica Minolta, Myriad Genetics,
Market Segmentation
The market segmentation for the global direct-to-consumer laboratory testing market has been mainly done based on the product type and the application. The market split due to the product type includes:
Routine Clinical Laboratory Testing - this includes testing of blood and urine samples done sometimes as a part of pathological testing and diagnosis. The main tests conducted are complete blood count test (CBC), urine tests etc.
Medical Genetic Laboratory Testing - done as a part of genetic consultation to study the chromosomes, body proteins, or genes. These tests take samples such as blood, hair, skin, amniotic fluid (during pregnancy), or other body tissues.
The other market segmentation based on the application is made into health, medical and others. These segments are akin to the segments based on type.
Regional Analysis
The main regions and markets that have been studied in the global direct-to-consumer laboratory testing market report are North America, Europe, China, Japan, Southeast Asia, India, and Central & South America. The market developments regarding the laboratory testing and healthcare infrastructure and growth of each of these regional markets have been covered in this report. The market presence and concentration ratio of the manufacturers in these regions have also been included. The size and status of each segment of the market based on the type and application have been studied regarding forecast for the market for each of the geographical segments.
Industry News
The leading DNA testing company, Ancestry has announced its venture into the consumer genetic health testing industry. The company has been providing its consumers the information regarding their family history and is one of the largest direct-to-consumer testing companies with a user base of nearly 14 million. This move seems to be in the view of giving competition to 23andMe, a company that recently received FDA approval and provides genetic risk information for certain health conditions and offers genealogy reports.
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