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The analysts forecast the global antivirus software package market to grow at a CAGR of 9.08% over the period 2014-2019.
An antivirus scans the system memory, OS, and systems' files using signature-based detection methods, heuristic detection methods, rootkit detection, and real-time scanning to prevent computers from being infected with malware. The Internet usage has become significantly essential in day-to-day life. With increased usage, it brings along the risk of infecting devices with various kinds of malware, leaving the system unprotected and damaged. These malware have different sources that may or may not be known to users; some of these could be through social media websites, email spams, and websites that have malicious codes. Therefore, to deal with such viruses, antivirus software is used. It detects, prevents, and removes viruses caused by malicious programs.
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Covered in this report
This report covers the present scenario and growth prospects of the global antivirus software package market for 2015-2019. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors operating in the market. To calculate the market size, the report considers the revenue generated from the sales of antivirus software package for PCs and laptops (including netbooks and MacBooks), used by corporate (large enterprises and SMEs) and home users (individual consumers). The market size is also calculated on the basis of antivirus software package shipments by vendors.
The report excludes the revenue generated from the following:
• Sales of integrated security solutions such as antivirus capabilities
• Antivirus packages provided for smartphones and tablets
The market is fragmented with the presence of many small and large vendors. A detailed product and feature comparison for the key leading vendors is provided in the report.
In addition, the report discusses the major drivers influencing market growth and the challenges faced by vendors and the market as a whole. It also examines key emerging trends and their influence on current and future market scenarios.
The report, Global Antivirus Software Package Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, Europe, Latin America, MEA, and North America; it also covers the landscape of the global antivirus software package market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key regions
• APAC
• Europe
• Latin America
• MEA
• North America
Key vendors
• AVAST
• AVG
• McAfee
• Microsoft
• Symantec
Other prominent vendors
• Baidu
• Bitdefender
• BullGuard
• Check Point Software Technologies
• Comodo
• Emsisoft
• ESET
• Fortinet
• F-Secure
• IObit
• Kaspersky Lab
• Lavasoft
• Malwarebytes
• Panda Security
• Qihu 360 Software
• Sophos
• Spybot
• ThreatTrack Security
• Trend Micro
• Webroot
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Market driver
• Growing dependency on Internet
• For a full, detailed list, view our report
Market challenge
• Threat for the performance of virtual machines
• For a full, detailed list, view our report
Market trend
• Popularity of cloud-based antivirus
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
Table Of Contents – Major Key Points
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market description
Types of threats
Global Internet penetration
Worldwide Internet users
Types of antivirus software
Causes of computer viruses
Need for antivirus software
Advantages of antivirus software packages
PART 06: Market landscape
Market overview
Product life cycle of antivirus software package
Global antivirus software package market
Five forces analysis
PART 07: Market segmentation by device
Global antivirus software package market by device
PART 08: Market segmentation by end-user
Global antivirus software package market by end-user
PART 09: Geographical segmentation
Segmentation of global antivirus software package market by region 2014-2019
Segmentation of global antivirus software package market by region 2014-2019 ($ billions)
PART 10: Key market drivers
Growing dependency on the Internet
Increased use of mobile devices
Rapid growth in cybercrime
Demand for operational efficiency
……..CONTINUED
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