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Funeral homes don’t only do business with the residents in the immediate area surrounding their funeral home, they also offer their funeral services in nearby towns and communities.
In most search directories, including Google, funeral homes are indexed by the address of their physical location. For example, type the keyword phrase, Funeral homes + (the city) a funeral home owner will probably see his or her listing on page 1 and hopefully on top of the page. However, it’s not guaranteed that will happen as the funeral home owner searches for their funeral home in areas outside their main town.
Although the funeral home does business with residents in nearby towns and communities it is probably not a top choice or a choice at all in the search results in the nearby locations it also services. Most funeral homes “narrow cast” and this limits their reach and the number of immediate need death calls they receive. They have to “cast a wider net” into all the surrounding towns and communities that they serve. This short video explains the concept perfectly.
It’s not up for debate anymore that no one uses the yellow pages to find or search for a funeral home. Everyone goes onto Google to find and search for products and services and here is a major fact to prove this:
Google Adwords
Funeral homes- 100K-1M searches
Cremation- 100K-1M searches
This illustration is taken directly from Google and not counting any other traffic source, major search engine or review site. What makes these staggering numbers even more appealing is another fact to consider; Funeral Home related keywords are not a “leisure search,” they are a serious search. It’s not like surfing the web wanting to learn how to swing a 9 iron properly or looking up the latest holiday recipe. It’s a serious search, something serious has happened and with this kind of search volume, an owner wants his or her funeral home to be set up properly on the web fielding that initial call!
On a pay per click campaign (which by the way Funeral Marketing Services is very good at) one does not focus their funeral services in the immediate area of their funeral home. They “cast a wider net” into outside communities, cities and towns within their funeral homes service area. Casting a wider net by ranking organically is by far more cost effective then PPC (Pay Per Click) as organic results are 8.5x more likely to be clicked on than paid search results! To prove that point, when one does a search, does one click on the paid ads or the organic search results? Most people click on the organic results first and that includes the families a funeral home serves!
To cast a wider net for a funeral home, come talk with the staff of Funeral Marketing Services. There is never a cost to fact find and share ideas and strategies specific to the funeral home and location.
Release ID: 191161