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Mataura, Southland – Having operated for five years in Australia, the online marketing agency Digital Estate have decided to move their operations to New Zealand. According to the agency, this decision comes at an opportune moment with the downturn in the global economy and monetary measures overseas.
Digital Estate aim to strategise their proven marketing strategies to bolster New Zealand’s businesses. Scott Bradbury, the agency’s founder, is pleased to be able to return to his native country to support the local economy. While open to businesses in all industries, Digital Estate are especially keen to help the swelling numbers of tradespeople, self-employed workers, and eCommerce owners seeking to earn extra income through online ventures.
Bradbury originally launched the company in Melbourne, Australia in 2015, where he was able to enter a still burgeoning digital marketing landscape. Since the company’s inception, the field has expanded rapidly. This growing power is seen in estimates that spending on global mobile advertisements will likely reach $247.4 billion by 2020.
Businesses today are becoming increasingly aware of the need to contact and attract customers via online avenues. Social media and search engines are quickly becoming the primary ways that customers discover and interact with businesses.
In line with this, Digital Estate offer their services across the areas of Search Engine Optimisation and Marketing, Conversion Rate Optimisation, Web Design, Lead Generation and WordPress hosting.
On their website, Digital Estate state that the fundamentals of digital marketing could be learned by most people in a few months. However, they acknowledge that for business owners burdened with demanding schedules, a more practical option is to delegate responsibility for this to those who have built expertise.
Some of the tools that businesses now need to remain competitive include Google’s local business listings. In many places, local citations have become the way that most consumers discover shops, cafes, and local products and services. Digital Estate advise that securing positive reviews on Google and similar platforms is now key to a business’s success.
Digital Estate also offer video audits of any website in ten minutes. Through this, they enable business owners to gain a better understanding of which tactics need revamping to ensure online visibility.
With the move to New Zealand, Digital Estate hope to help local businesses to capitalise on the profitable ventures that online marketing makes possible. They invite interested parties to reach out for an audit or contact the company for more information.
Release ID: 88936196