A long-time fitness instructor has created a popular new product that challenges all of the reasons people find to avoid exercise. Her new Booty Band is easy to use, eye-catching, has a fun name - and works.
— Ruth Bennet has been a fitness instructor for more than 12 years. In that time, she’s seen and experienced first-hand which types of exercise-related products work, which do not and which could be made better. She said that rule number one is they must be easy to use. If they are simple to use AND eye catching, that’s even better. But if they are easy to use, eye-catching AND have a fun name, you have a winner.
Meet the result of Bennet’s know-how: Booty Band.
It’s a fixed loop glute band that doesn’t slip, is made from thick fabric, and comes in bright colors. It even has a snazzy carrying bag so that the bands are portable. It can be used to tone and build muscle in hips, thighs, legs, shoulders and arms at-home or for outdoor training and is produced by Fine Deal.
And Bennet seems to really be onto something. Interest in resistance bands is skyrocketing as a part of home workouts. In fact, online searches for resistance bands and associated exercises has risen by 1,913 percent in the past year. They are even increasingly recommended by physical therapists for injury recovery and prevention.
“It’s easy to see why resistance bands are so popular and that is why we created Booty Band. Customers want to burn fat, increase strength and tone glutes without bulky expensive equipment,” said Bennet.
“We also know that people look for reasons to avoid exercise so we took all of the most common ones into account for the Booty Band,” she explained. “I personally tested the prototypes of it over the course of many months and so did many of my clients and friends. Then improvements were made based on their feedback before it went into full production.”
Booty Band is made of an extra-thick, heavy-duty soft fabric and comes in packs of three, each with a different resistance level. They come in purple, pink and mint green in their own carry bag and for each order, the customer receives one free latex band. The entire package weighs just 1.5 pounds.
Because the bands are easy to use and come in various resistance levels, Bennet says they are perfect for parents and their kids who are 12 and older to use together and are popular with women who are postpartum and looking to get back in shape without over-exerting themselves.
Release ID: 497079