The rising consumption of low-alcohol content drinks is influencing the high-strength premixes market significantly.
high strength premixes market is expected to grow at a CAGR of ~4% during the forecast period. According to Fact.MR, majority of consumers of high-strength premixes are millennials, which is why manufacturers are trying various packaging solutions to attract consumers in order increase their market share. Sustainable packaging of high-strength premix products has continued to be one of the most important tools for companies for marketing their products.— High-strength premixes have become quite popular among the younger population, since the last decade. Prominent companies are investing significantly to offer high-strength premixes with natural ingredients. Fact.MR reveals that the global
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Key Takeaways from High-Strength Premixes Market Study
• Fact.MR says that manufacturers are using healthier ingredients in high-strength premixes to attract health-conscious consumers across the globe.
• High-profit margins and presence of a moderate regulatory landscape are encouraging manufacturers to produce innovative flavors of high-strength premixes.
• Fact.MR opines that increasing awareness about the risks of alcohol consumption, high prices of high-strength premixes, along with the enactment of stricter laws on distribution of liquor products, may impact the growth of the APEJ high-strength premixes market.
• Innovative marketing strategies such as online retailing will be beneficial for manufacturers and distributers to expand their global footprint.
• Countries such as South Africa, Nigeria, and Angola will give impetus to the growth of the MEA high-strength premixes market owing to enhanced consumption.
“By adopting attractive as well as sustainable packaging solutions, market players are implementing innovative product marketing and branding strategies to attract consumers. Demand for ready-to-drink or high-strength premixes continues to surge, while stringent regulations in regions such as North America and Europe may witness a further decline in consumption for high-strength premixes in the coming years,” says the Fact.MR analyst.
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Key Regions to Ride on the Wave of Affordability, Tourism and Convenience
Fact.MR opines that the demand for high-strength premixes is expected to increase in the Latin America region, owing to the high-affordability and convenience of such beverages. Factors such as increasing middle-class population and rising per capita incomes are also expected to drive the sales of high-strength premixes in the region.
The emergence of multicultural societies and growing popularity of exotic liquor is revving up alcohol consumption habits among consumers in the APEJ region.
Restriction on the consumption of alcohol in the Arab world continues to be a major challenge for the MEA high-strength premixes market. However, due to globalization and increasing tourist inflow into countries such as Qatar, Saudi Arabia, and UAE, many global market players are entering the region with strong business intent.
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Find More Valuable Insights on High-Strength Premixes Market
Fact.MR, in its new offering, brings to fore an unbiased analysis of the global high-strength premixes market, presenting historical demand data (2013-2018) and forecast statistics for the period, 2019-2027. The study divulges compelling insights on the high-strength premixes market on the basis of product type (spirit-based RTD, wine-based RTD, high-strengh RTD, malt-based RTD), sales channel (specialty stores, modern trade, duty-free stores, online stores, other sales channel) across seven major regions.
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From food ingredients, to finished food products, Fact.MR caters to the requirement of entire value chain of the food and beverages sector. A team of passionate food and beverages industry analysts track the performance of the existing food and beverages as well as those that have just entered their product life cycle. Having over 1,000 published as well as upcoming reports, Fact.MR boasts of having over 1 million plus data points that are collected from 50+ countries for over a decade. The food and beverages team at Fact.MR has been assisting clients in their business expansion as well as new venture, through their analysis and recommendations.
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