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The word Retail Armageddon is being tossed around lately as more and more retail stores are forced to shutter their doors. But one expert says not all local businesses need to panic. Instead, he says, they should take advantage of a free form of advertising that will help consumers find them.
“I understand the tendency to panic when retail stores are closing down in record numbers,” says a spokesman from FindUsLocal.com, a local business directory that matches shoppers and local businesses with its directory. “But some retail businesses are thriving, and I think I know why.”
He says the retail stores that reach out to online consumers aren’t experiencing the dismal sales that many other stores are. And he says the best way to reach out to those consumers is to create a free local business listing.
“If consumers can find a local business online, they are more likely to shop at it,” he says. “And making sure they can do that is the difference between a thriving local business and one that struggles.”
He says the local business listings are free on FindUsLocal.com. Business owners simply need to claim their business and then fill in the details that allow consumers to make a decision. He says it’s vital that the business name, address, phone number, and website address are the same across all business listings.
“Since people have access to a powerful but free retail marketing option, there is no reason why any retails stores should struggle in this economy,” he says. “Those people who are should take action now and create their free business listing.”
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Release ID: 88919262