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Recent studies show that 1 out of every 2 consumers use free small business directories to find local businesses in the US, and that has created a mad rush as business owners all over the nation are claiming their business listings to get in on the action. But one expert warns that simply choosing any local business directory isn’t enough.
“There are a lot of small business directories, but not all of them will get the results local shop owners are looking for in their local marketing efforts,” says a spokesman from FindUsLocal.com, a local business directory that uses SEO location technology to automatically create a customized home page for people who visit the site. “For example,” he says, “if business owners create a business listing on one of the free small business directories that act as databases, it could actually lower their ranking in the local search listings. That’s because the large search engines look for local listings on credible business directories and give them more favorable positions in the rankings.”
He suggests looking for small business directories that are not only more than just databases, but actually cater to consumers. “For example, our site offers local news as well as a listing of all the events coming to the visitor’s area,” he says. “We’ve designed our site with the purpose of causing people to visit it time and time again because that’s what will best benefit the local businesses that list there.”
Experts predict that the popularity of free small business directories will only continue to climb as people are becoming more and more accustomed to using them. And that makes being listed on the right one all that much more important.
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Release ID: 302102