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It’s a phrase that is often bandied about among business professionals: “Content is King.” But what does it really mean? Is it true? If so, how do so-called ‘newbies’ to content marketing navigate their way through the industry without getting bogged down by unreliable information and bad advice? In a persuasive new book by Everett Wilkinson, “Guide to Becoming a Pro Copywriter: Discover How to Boost Your Conversations!” the above questions are answered in detailed, unpretentious language; offering a ‘way in’ for those who are not yet educated on content marketing, or those searching for better tools for reaching their audiences.
Originally from Jackson, Michigan, Everett has been active in markets since grade school. He grew up reading the reading the works of William F. Buckley, Milton Friedman, and classics such as Cicero. His appreciation of classic culture and free markets have formed Everett into a “Free Market Capitalist” and marketing strategist. However, his time in the Marine Corps has given him a humbling perspective on the true cost of freedom.
Everett’s professional background began in financial services. He rose from a financial advisor with an independent broker dealer RIA to management of a team of 500 financial advisors. As the National Inside Sales Desk Manager, he was responsible for operations, strategic problem solving, RFPs for government retirement plans, advanced financial planning, financial product development, individual and institutional marketing, and corporate relationship management with vendors, mutual funds and insurance companies. In his role, Everett increased market share of the parent company’s mutual fund from 14% to nearly 20% in just 3 years. Further, he developed strategic alliances and partnership by adding third-party offerings to handle insurance component, a measure that simultaneously improved agent offerings and increased gross revenue from $1.4 to $4.7m.
Since then, Everett has used his knowledge of both the financial and marketing sectors to develop a career in Marketing Campaign Management. For nearly 5 years, he has been working closely with his clients to become a trusted advisor as a Communication & Marketing Strategist, serving financial and Fortune 500 companies. In this role, Everett is responsible for growing the business through marketing strategies and directs inbound messaging, social media, branding, business development, and direct mail campaigns. Driven by the outcomes most important for his clients, Everett has a laser-focus on optimizing marketing messages, understanding the client base, leveraging existing business opportunities, and realizing short and long-term cost savings and ROI.
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Release ID: 180263