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Everett Wilkinson, a marketing and SEO expert, released 7 tips to increase website traffic with content. One of the most common questions people ask him is “How do I get people to visit my site?” His ‘answer is that “your site must provide a reason for people to visit and be positioned/marketed properly. “Content is king,” but your marketing strategy and tactics will help you “win the war” and get more people to your website.”
Here are 7 steps to increase the effectiveness of your content.
Narrow and “niche” down the channel.
Before anyone creates a new, “amazing” bit of content, they need to know where wish to promote it and make sure their co-workers aren’t all planning the same thing. If everybody else is creating an infographic to market via Facebook, it will just get lost in the weeds.
Produce a Search Engine Optimization (#SEO) Strategy.
If a company doesn’t have an expert handy, start doing some research. People do not have to be a front-end programmer to utilize Google Trends, program for backlinks or create some simple usability recommendations.
Get the most bang for your budget.
Do not consume the entire budget producing the asset. If anyone knew 100% what our customers wanted, they would be instant billionaires. But no one can not predict, so leave tools to optimize the asset based on visitors’ behavior.
Keep it simple silly (KISS).
Build the content with the customer in mind. Make thee posts scannable. At the beginning of a video, add a timestamp. People are inundated with content and messaging daily, and also a couple of minutes is much to ask. Give visitors chances to determine if they wish to provide the site that time.
When someone’s established a new asset, don’t just review it for edits-test how simple it is to see, watch or interact with it. Produce a test set and get their feedback. Did they stop hearing the information after a certain point in the movie? Did they attempt to scan the post but couldn’t find what they needed?
Begin with the end in mind.
Content must lead to final act, such as purchase or email opt-in. Before submitting, find a place for the content to call home. Test the difficulty of browsing the website. Customers need to be able to quickly and easily get to their destination.
Dive into the data.
When the asset is live, have a look at the numbers and consider how to allocate your optimization budget. Here are some hints: If the bounce rate is large, check the page load times. Often people attribute bounce to market fit, but according to Kissmetrics, higher load times can be among the greatest detriments for a visitor to absorb your content.
A knee-jerk reaction might be to throw money in a marketing or to blast your social followers, but nurturing an SEO program is going to have a longer-term payoff. If the content is not on the homepage, then consider what the navigation to a webpage is, or think about the function of the microsite and digital travel.
How many clicks and scrolls does this require a visitor to find the website? Remember, the first principle in usability is “do not make me think.”
Read more at EverettWikinson.com
Release ID: 290048