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Market OverviewWith the world ushering towards “digital everything” goal, the traditional methods have become redundant and are now ignored by the organizations. Whether it is about booking a bus ticket or enjoying a virtual reality experience, the world is at the cusp of major digital transformation. One such system that has garnered attention in recent times is the global election management software. The software, in spite of being a modern-day solution, has faced criticism from all the sections of society while serving a wide range of offerings and is used by almost every major party across the globe.
There is a slew of factors that affect the growth prospects of the election management software industry. The software streamlines the traditional paper-based ballot systems and introduces efficiency in the process. Previously, it would take days, if not months, to calculate the number of votes. With the election management software in place, the process has become redundant and hence has been adopted globally by all major democracies. On the other hand, the discrepancy in the manual counting of votes or genuine human errors affect the election results. These human errors have been eliminated through the latest systems in place.
Despite the advantages, the election management software has been viewed skeptically. The alteration in software by the local agencies and the absence of dynamic software updating system has been a major issue for the democratic institutions. Furthermore, there have been rising incidents in which election management systems have been hacked by miscreants. These factors have challenged the very foundation of democracy and have aroused discomfort for modern-day solutions. However, in spite of the challenges, the governments have been pushing the rapid adoption of election management software systems and serious measures have been taken to find drawbacks in the existing software infrastructures.
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The key manufacturers covered in this report:
eBallot
Intelivote
Simply Voting
AVANTE Election Management System (EMS)
Balloteer
AssociationVoting
Election Runner
Clear Ballot
Electionware EMS
electionbuddy
myDirectVote
Segmentation
The election management software industry can be segmented upon a variety of factors. Each factor plays its unique solution and allows individuals to look through different lenses. However, some of the critical factors based on which the industry can be segmented into are the product type and the application of the product. Based on the type of product, the industry is divided into cloud-based solutions and web-based solutions. Cloud-based solutions being advanced in nature has attracted major names in the arena. On the other hand, based on the type of application, the industry is segmented into the online and offline industry.
Regional Overview
The election management software is governed by several factors and is used by major political parties across the globe. India leads the race, being the largest democracy in the world and with an astounding number of political candidates at every level. The United States followed by Europe also contribute a significant amount to the industry. Implementation of complex strategies coupled with advanced tracking systems has helped the election management software flourish in the region. The rising needs of political parties along with the introduction of advanced solutions are expected to drive the software further across the globe. Customers need sound solutions that reduce efforts and streamline activities. The most advanced software complete the purpose and hence are adopted by all.
Industry news
The recent elections in the world’s largest democracy has been a quite expensive affair with more than $8.7 billion spent on the latest elections. The election management software played a crucial role, helping the parties understand and track their expenses. The industry is expected to boom further as the spending on digital marketing continues to woo voters.
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