DMICON will feature several talks by key industry leaders on the discipline of growth hacking, to arm traditional bricks and mortar small businesses with digital tools to accelerate growth.
DMICON is a digital marketing and strategy conference featuring an incredible seventeen keynote speakers from global business heavyweights and ASEAN breakouts, to help small businesses in Southeast Asia model their work on the current best practices still being developed by industry leaders. The conference will offer digital marketing integration strategies for more than twenty different industries, from FMCG to manufacturing to pharma. One of the key focuses will be on growth hacking for small businesses, enabling them to expand their reach and penetrate new markets using novel approaches.
Growth hacking uses a process of sprint experiments across multiple marketing channels simultaneously. These experiments are utilized to gather responses, intelligence and new audiences, to create new channels and routes to purchase, while influencing product development. The priority lies in finding the most efficient ways to grow a business and make SMEs more agile at pivoting in response to changes in their industries.
These tools are essential to survival in the hyper-competitive environment of Southeast Asian business today, where digital disruptors are carving out market share to leave bricks and mortar businesses out in the cold. DMICON is designed to redress this balance, and will feature talks on the most useful elements of growth hacking by industry leaders from Axiata, BBDO, DXC Technology and more.
Emphasizing on viral brand building, Kshitij Minglani, Co-Founder of MindValley will share strategic insights on how to market a company and its products to attract millions of customers. He is looking to help companies build a community of top customers as well as a raving fan following. Additionally, Minglani will briefly touch on mobile marketing, specifically on how to get an app to climb the charts to #1 top grossing in over 30 + countries.
Keynote speaker, Mohammad Faisal Gazi from Oracle Digital will share on a new emerging consumer type and the brand new concept of Opti-Channel Banking. From his experience, he noticed that with an upsurge in technological innovation and the rise of digitally equipped millennials, banking and lending has seen a paradigm shift in its operational and strategic process. A lot of banks and fintechs have adopted what is popularly known as ‘omni-channel banking.’ “But there is a gap in the design logic,” he said. An omni-channel customer service model does offer diverse touch points but does so at the cost of spending money across the entire customer service spectrum rather than putting a heightened focus on the optimal channel that is delivering the most revenue – hence he will explain more on the concept of Opti-Channel Banking as well as why the transition towards this trend is much needed.
A spokesperson for DMICON explained, “Growth hacking is a proven strategy for business success, but requires a very different approach to that of traditional SMEs. We want to try and hybridize the benefits of growth hacking with the legacy and prestige of bricks and mortar SMEs, to ensure their survival in this new business paradigm. The talks on growth hacking will open up a whole new perspective on how to run a business, giving business leaders new approaches that can transform their success and future-proof their brand.”
The Digital Marketing Innovation Conference (DMICON) will be held on:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur
Tickets are available here: https://event.wma.my/dmicon/
About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon
Release ID: 268723