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Miami, FL – May 5, 2015 – dlR USA recently announced an upcoming research project called “Multicultural Game – Deciphering Total Market”, the first study to analyze America’s new diverse reality beyond ethnic targeting through the eyes of American minorities. The initiative aims to provide updated, actionable information to help decision makers and organizations better understand and adapt to the new, diverse US society, while addressing its challenges and opportunities.“America is experiencing a profound change based on a new mix of ethnicities and cultures like never before. Even though the U.S. Census estimates that America’s whites will become a minority in 2043, the fact is diverse America is already here and is bringing significant, long-term impact on U.S. society as we know it.” said Carlos de León, Chief Executive Officer, dlR USA. “We have seen generational changes in the past, but the cultural fabric of the country had remained relatively unchanged until now. It is imperative for brands and organizations to understand how the U.S. society is evolving in order to develop the right narrative and strategies to effectively connect with these new consumers.” added de León.
The study focuses on providing an in-depth look into America’s changing demographics and how each ethnic group – Hispanic, Asian, African American and Caucasian - is helping define the country’s new identity by reshaping its own. A team of experts will immerse themselves in the dreams, hopes and new expectations of minorities that are becoming majorities to gather valuable, useful data to be used to deliver strategic insights on the topic. “American businesses and organizations will now have access to a solid ground from which to evaluate and develop effective business and marketing initiatives for the new diverse America. With such a mix of groups and cultures coming together, new consumer behaviors and expectations towards products and services are starting to surface. Smart businesses that are able to understand the different segments, individually and as a whole, will be the ones with the best chances to succeed in the new marketplace.” concluded de León.
For further information and details on how to participate in this exciting opportunity, please contact Jose Pablo Barberena at (305) 265.1138 ext.101.
About dlR Group
De la Riva Group is one of the most trusted market research companies serving Fortune 500, private and government clients in North and South America. With over 25 years’ experience in the field, De La Riva Group is dedicated to helping organizations make better business decisions through the use of actionable market intelligence. For more information visit www.delarivagroup.com.
Release ID: 81321
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