Demand for Letterpress Debossing Surges at Popular Printer in Albany, Auckland

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Laserfoil Design & Print have embraced the recent demand for letterpress printing for upmarket wedding stationery. The debossing and fine artwork compensates for the longer process it involves.

Laserfoil Design and Print in Albany, Auckland have experienced a resurgence of customers with a growing appreciation of the old letterpress process. The use of heavy impression on soft stocks gives a wonderful tactile aesthetic to prints.


More information and some of the beautiful examples with debossing can be found at http://laserfoil.co.nz


Letterpress has a long and rich history and was used for all commercial printing for hundreds of years. From the days of Johannes Gutenberg in the 15th Century through until the 1970’s letterpress was the only method. In the 1970’s offset printing replaced Letterpress in most print shops as a quicker and more consistent process.


The letterpress process is lengthy and slow as it consists of several stages: composition, imposition and lock-up, and printing. Letterpress is printed one colour at a time and each colour needs a separate printing plate and set up on the press. Each colour is also mixed by hand. For this reason most letterpress jobs are usually one or two colour designs.


Despite the longer process it is favoured for precise delicate artwork and type, and is often used for wedding invitations. The Laserfoil Design and Print shop has a relaxed atmosphere which is appealing to couples when discussing their wedding stationery design and method of printing. The beauty and texture of the materials used for the debossed print is what makes it such a popular choice for special occasions such as weddings.


Laserfoil Design and Print have a variety of printing processes which can be used depending on the volume, time-frame of the order, artwork, and budget of the customer, colour and special effects that are chosen. The company has been awarded prizes for their printing for the last three years running which is a tribute to the loyal team that spend a great deal of time ensuring that the client gets exactly what they want.

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