Dawne Florine Launches Exclusive Swimwear Collection for Spring 2018

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Launched in early 2018, Dawne Florine is ready to introduce to you the world’s most comfortable bikini. Dawne Florine’s first-class swimwear is now available at a coach price. The fabric is super soft, sustainable, plus the entire bikini collection is made in the USA.

Dawne Florine is excited to announce the company’s first ever reversible bikini collection for millennials. The new line was developed by KK Sample, a California based designer who is on a mission to align fitness, comfortability, and pricing with a naturally feminine product in mind. As a result, the mix-and-match collection details stellar quality and long-term durability for its wide range of customers.

Swimwear is kind of a Big Deal at Dawne Florine.

Being able to actually create and finally retail bikinis online took a lot of time and effort on the founders’ part. As KK later recalls, she had to survey the market to learn what was missing and needed to change. Price was a huge conversation point – women don’t want to spend over $200 for a tiny bikini, but the only other options in the market right now are cheap bikinis that don’t last after one season. KK was determined to keep the same high quality as her favorite brands but offer her bikinis for less. Dawne Florine sells separates for $60 or sets for $96. They are able to cut the price in half compared to its competition because the founder cut out the middleman. The entire range of Dawne Florine collection has been well received by online customers.

No Middlemen, No Traditional Markup!

To help increase affordability for their customers, Dawne Florine’s swimwear collection is online only. It means, no intermediaries’ commissions, no hidden charges or extra taxes are involved - visitors pay for what they see at their checkout screen.

Growing up on the West Coast, KK spent endless hours playing on the California beaches. As she swam, played volleyball, and tanned, she found that her swimwear couldn’t keep up with her. The fabric would fade from sun and saltwater exposure, pill from sand and towel resistance, and change color from sunscreen and perspiration. Additionally, her bikinis would only last one season, which created so much waste and made KK mad. She knew there had to be a better way to make swimsuits -- ones that would allow her to go from swimming to volleyball to sun tanning without suffering the wear down that comes from activities and sun lotions. So, she set out to find the answer.

KK leaned on her knowledge of and obsession with fabric and fibers to explore the idea of using Nylon REPREVE®, a sustainable fiber with benefits such as supreme comfort, feel, durability, and colorfastness. Her interest in the quality of swimwear materials and the way fibers function within a garment made her wonder why such an incredible, sustainable resource such as Nylon REPREVE® had never been used in swimwear before. So she created it.

This captivation kicked off an incredible 6-month journey -- a journey of researching, testing, and constructing an entirely new category of swimwear made with repurposed materials.

KK partnered with a synergetic textile mill in Los Angeles to create a revolutionary textile, an innovative and sustainable nylon fabric made specifically for swimwear -- one that not only surpasses all expectations for swimwear, but is made with repurposed materials.

Together, with d|F’s 40+ years of swimwear factory experience and KK’s remarkable attention to detail and ability to source sustainable goods, they’re able to deliver the most comfortable, high-quality, affordable bikinis on the market today.

The color palette is inspired by natural warm springs – stone taupe, rust red rocks, twilight, ivory snow.

According to KK, each one of the business’s swimwear collection is named after her best friends. The elegant style and natural colors represent a unique persona that is relatable to the wearer’s mood.

KK Sample collaborated with several other designers to ensure that her products meet the quality and customer expectations criterion. With little help from professionals in the industry, she applied her years’ worth of skills from Supply Chain Management to not only founding Dawne Florine, but also expanding it since its early 2018 inception. She is blessed to have a team that’s working round the clock to keep Dawne Florine relevant.

About KK Sample:

KK Sample is the founder and owner of Dawne Florine; an online swimwear e-commerce store widely known for creating quality comfort products for customers from all over the internet. The U.S. based business successfully introduced a versatile range of comfortable bikinis with special high-quality materials.

KK earned a Professional Designation degree in Fabric Science and spent over 10 years in the Supply Chain Management Industry. “With the exclusive launch of the Dawne Florine collection, I am ambition and ready to take on $20 billion swimwear industry,” said KK in one of her recent correspondence with online marketers.

Follow Dawne Florine on Instagram @dawneflorine

Contact Info:
Name: KK Sample
Email: Send Email
Organization: Dawne Florine
Website: https://dawneflorine.com/

Release ID: 298363

CONTACT ISSUER
Name: KK Sample
Email: Send Email
Organization: Dawne Florine
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