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Darwin recognised the need to highlight the dynamic and innovative approach being adopted by owners Steven and Jacqueline Miller in the re-branding to make the business stand out from the many other estate agencies and to move progressively away from the formulaic approach of many of them. It helped that Steven and Jacqueline have a particularly passionate approach to selling, letting and buying properties; an asset that, when highlighted, is a distinguishing feature for Donald Ross Residential.Crucial to the estate and lettings agency's new look was Donald Ross Residential breaking from the tradition of having images of properties in the shop window. Darwin Brand Consultants recommended to Donald Ross Residential to make their shop windows 'clutter-free' and to adopt a 'coffee shop'-type welcoming approach to its refurbished offices.
“By using the creative talents of Darwin Brand Consultants," Steven Miller, the Managing Director of Donald Ross Residential, said, "we now have a brand that lives and breathes our personality. I have simply been overwhelmed by the positive response from our customers, old and new, to our new look. The creative talents adopted and applied by Vincent Bissette and his team at Darwin Brand Consultants have, I believe, given us a strong competitive edge that will ultimately benefit our customers.”
Vincent Bissette, Managing Director of Darwin Brand Consultants, explains the rationale:
“Every client has a story to tell and it's our job to make it as compelling as possible. Donald Ross Residential's new brand captures the true essence of the firm and incorporates the passion that the team delivers every day to their customers.
“By creatively using the passion and commitment demonstrated by Donald Ross Residential we launched a new strapline - 'Passion for Property' - which neatly summarised the owners' philosophy. The response to the new look has been extremely positive. We created a colourful, love-themed advertising campaign, with Steven Miller, the Managing Director, and other colleagues appearing in the adverts and demonstrating their commitment to the business and to their customers.”
Steven Miller explains why he has been carried away by the romance of selling and letting property through a heart-shaped vision:
“I bought the business back in 2005 because it had a strong reputation in Ayrshire but I also recognised that the image of the firm wasn't in line with my ideas on how best to serve my clients. The firm has been thoroughly revitalised by this re-branding."
Darwin Brand Consultants also created a new brand logo as well as updating Donald Ross Residential's website, signage and all its marketing collateral to reflect the new brand.
Glasgow-based Darwin Brand Consultants is a friendly and approachable brand and marketing agency having worked with clients including Manchester-based bakery firm Chatwins, Glasgow-based Barbour Fit Out Specialists, financial services client Dunbar Bank and Glasgow-based restaurant Il Pavone.
Contact Info:
Name: Vincent Bissette
Email: Send Email
Organization: Darwin Brand Consultants
Address: 4 Woodside Place, Glasgow, G3 7QF
Phone: 0844 880 4281
Website: http://darwinbrandconsultants.com
Release ID: 51279
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