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Daniel Yomtobian Created the InText Publisher Monetization Tool

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The appearance of the solution is both simple and elegant

Daniel Yomtobian is the CEO and founder of advertise.com, one of the biggest but privately owned, online advertising networks. His team developed a new monetization tool called InText publisher which is a text-based advertising product. This new tool is meant to help site publishers increase their revenue by using users’ search behavior and page interests.

The appearance of the solution is both simple and elegant: InText automatically identifies and highlights commercial keywords that advertisers bid on, then triggers relevant text ads when a user scrolls over a highlighted keyword. Because the user sees a related ad in the context of their browsing session, it is likely to be more useful and less intrusive.

“By implementing a keyword-targeted ad unit for related content sites, we hope to create a pleasant viewing experience for the user that is also flexible to the various needs of our publishers, explains Daniel Yomtobian. “So we made InText very easy to implement with a simple JavaScript code—requiring no change to a website’s structure or general design.”

InText joins the network’s comprehensive suite of publisher monetization products, including Banner Ads, Adentify, InterYield, ExitYield, ConversionPlus, and XML Ad Feed. Similar to other products in the Advertise.com portfolio, InText generates revenues for publishers at highly competitive CPC rates.

Advertise.com has been delivering high-quality traffic to advertisers and publishers around the globe for 13 years. With advertising solutions such as contextual pay per click, display, mobile, video and remarketing traffic, Daniel Yomtobian and his team offer full-service digital solutions suitable for businesses large and small. The company follows its mission to provide advertisers with quality traffic that converts, and publishers with competitive listings that yield high revenues. More than ten thousand businesses have used Advertise.com to drive traffic to their website, and 240 million visitors (as verified by comScore) are delivered to publisher websites every month.

Advertise.com was originally founded by Daniel Yomtobian in 2001 as ABCSearch.com, and rebranded in 2009. Yomtobian, who was born and raised in the suburbs of Los Angeles, California, started experimenting with the Internet almost two decades ago when a family friend suggested he learn web design. What started as a two-day HTML course developed into a hugely successful career resulting in a company that Daniel is rightly proud of: “We launched Advertise.com to provide advertisers and publishers with a new value proposition—effective, affordable, and easy-to-use advertising campaigns all under one roof.”

Prior to founding Advertise.com, Daniel launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and is acknowledged for his innovative concept. He was recently described by C-Suite Quarterly as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”

Daniel Yomtobian - Ernst Entrepreneur of Online Advertising: http://www.DanielYomtobianInfo.com

Daniel Yomtobian - CEO & Founder @ Advertise.com - crunchbase: https://www.crunchbase.com/person/daniel-yomtobian

Daniel Yomtobian - Facebook: https://www.facebook.com/Daniel-Yomtobian-174812072662757/

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Organization: DanielYomtobianInfo.com
Website: http://www.danielyomtobianinfo.com

Video URL: https://www.youtube.com/watch?v=NoZr4UgvY8Q

Source URL: https://marketersmedia.com/daniel-yomtobian-created-the-intext-publisher-monetization-tool/88918650

Source: MarketersMedia

Release ID: 88918650

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