MarketersMEDIA sets out to experiment on the performance of Vertical News Network in improving search visibility for its press releases.
— In 2013, Daniel Tan published a press release to refute Matt Cutt, the Head of Webspam at Google and his claim about press release not affecting page rank. He anchored a made up keyword "leasreepressmm" to Matt Cutt's personal blog, and succeeded in ranking the blog for that keyword to date.
In 2018, Daniel Tan is once again set to test the power of backlinks for press releases; but this time, it’s for MarketersMEDIA’s new additional distribution partner, Vertical News Network (VNN).
A rising media company, VNN operates a wide portfolio of authoritative media platforms for both targeted and broader audiences. With 198 portals in its portfolio, the media house publishes contents in six different verticals, including world news, business, science, sports, travel. and entertainment.
“Since our press releases have been distributed to VNN, our customers have established their branding and reached more audiences. But still, one of the important features of a press release is also as a fundamental off-page SEO technique and that is to improve a website’s relativity to a keyword or context,” explained Daniel Tan.
Hence, replicating the test in 2013, the Founder of MarketersMEDIA aims to see if the VNN sites alone can increase a page’s importance and result in higher search engine rankings.
“So far, our customers are loving the option to distribute to VNN. The addition of VNN to our distribution service has further helped us gain a very strong competitive advantage,” added Daniel Tan, “If the results are promising, we may even try proposing an exclusive agreement with them”.
The test will be using the keyword “verticalvnnlink” and anchored to Backlinko, a website familiar with link building strategies and yet unrelated to VNN or the keyword. The aim of this test is to see if VNN is capable of producing relevancy for the “verticalvnnlink” keyword and result in Backlinko’s website being found in the search results of the said keyword.
This test of VNN’s links in affecting SEO ranking will be carried out using only VNN press release wire service. This press release portal has more than 198 influential sites including Obserworld, World Insiders, DeckBiz, Buzzing Globe, Travel Leisure Mag, among some.
MarketersMEDIA’s press release distribution service reaches mainstream media including Associated Press, CBS, Fox, NBC, ABC, New York Times, Comtex, Factiva, Reuters and 400 more media endpoints. Through singling out VNN this time, the test will prove if VNN sites have what it takes to win an agreement to be included in MarketersMEDIA’s press release network.
Founded by SEO and Internet Marketing expert Daniel Tan, MarketersMEDIA is a premier news and content distribution company with exclusive distribution agreements to Reuters. The press release distribution provides business owners the platform to distribute timely information to worldwide news and media venues including Associated Press, CBSNews, Boston Globe among some.
About Vertical News Network
Vertical News Network, otherwise known as VNN, is a media house that operates a portfolio of authoritative media websites creating premium content for both special interest and broader audience. Their channels are involved in six different verticals including world news, business, science, sports, entertainment, and travel.
Release ID: 316252