Crypto-Charity Donations, a Whole New Ball Game with AIG’s User-Driven CSR

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AIG (Asia Innovations Group), a China-based global entertainment company, believes that true CSR brings potential donors, benefactors, and celebrities together; a new driving force for charities.

BEIJING / CHINA / JANE WALSH/ January 5, 2019 – Good corporate social responsibility is often characterised by large corporations writing checks for millions of dollars to a well-known charity, but with stats that show as much as 33-40% of the money donated doesn’t actually go to charitable causes, there is space for tech companies to leverage their technology to involve users in their campaigns and ensure every cent of every dollar donated goes to people in need.

Asia Innovations Group, is answering the call to move beyond writing checks to faceless charities, to mobilising its user base of 65 million to use its live-streaming app, Uplive, and its blockchain project, Gifto, to take CSR to the next-level.

AIG believes that true CSR brings potential donors, benefactors, and celebrities as closely as modern technology allows to create online charity experiences that are fundamentally entertaining yet allow all parties to be a part of something bigger than themselves.

This concept allows users to lead the campaigns themselves and see that all of their active participation goes directly to what they care about. This phenomenon emphasises the need for corporations to view their audiences as much more than simply flows of income. They are a powerful compassionate force that can be mobilised to support worthy causes, when given the right tools.

AIG is currently seeing success with this concept in its “Dream” and “Can You Hear Me” charity campaigns on Uplive.

The “Dream” campaign brings together top Uplive streamers, K-pop celebrities like Justin Park, and huge organisations in Childfund and Cirque Du Soleil to give 200 orphans a night of gifts and unforgettable memories with Cirque Du Soleil’s world class “Kooza” performance. By having the entire event streamed on Uplive, its 65 million users can contribute directly by sending Gifto virtual gifts and they get rewarded by enjoying the laughter and smiles ensued when children worldwide, watch their gift light up the screen.

Crypto-charity isn’t a new concept, however most crypto-charity projects are still in their infancy. Through Gifto, AIG is one-step ahead, leading the way with real implementation as part of its vision to tear down the barrier between donor and receiver.

Through the “Can You Hear Me?” campaign, Uplive is fighting the negative stigmas associated with mental health issues, by raising awareness and giving its users a safe space to discuss and receive help in the “Can You Hear Me?” (CYHM) organisation. Uplive hosts can use the (CYHM) customised virtual gift to easily initiate conversations that empower their audience to speak about their mental health issues and consequently receive the support they need from both, their community on Uplive and from professional organisations.

Within one week, over 10k broadcasters joined this initiative and over 10 million ucoins (in-app currency) were sent using the customised “Can You Hear Me?” gift. This has had a tremendous, positive affect on raising much-needed awareness.

“The future of charity is now, and by using our tech to bring users closer than ever to the causes they care about, we’re changing the face of giving. Charity should be a rewarding experience that empowers people to give without needing to coerce donations through guilt,” states Andy Tian CEO and Co-Founder of AIG.

One of the main problems tackled by the CYHM organisation is suicide. Suicide is one of the top 10 leading causes of death in the United States, up to 44,965 cases annually. On average there are about 123 suicides per day, with another 25 attempts. This is according to the 2018 poll of AFSP.

“We are thrilled to be partnering with Uplive and combining our efforts to bring hope to so many people worldwide,” states the founder of CYHM, Ashley Adler Coro. Adler confirms, “The ability to help teens and young adults who need a safe place to talk is an honour; to do so with a company that shares our core values and wants to use their platform for change is more than we could have hoped for when we began this journey. Together we have the ability to help people all over the world. We look forward to what the future holds”.

Through these campaigns AIG is defining a new-generation of CSR that makes online, interactive experiences the centrepiece of charity.

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Name: Jane Walsh
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Organization: Press Authority
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Source: PressCable

Release ID: 465821