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The process of understanding and management of crowd behavior is essential in numerous application domains such as retail, transportation and mega events among many others. The data obtained through crowd management can be analyzed to study different patterns about the crowd. Crowd analytics can be understood as a demonstration as to how information from various sources can be consolidated in order to predict crowd movement in a viable way and share the information among the users. The gathered information can be used to predict hazardous conditions that could require immediate action. Moreover, Marketers can reap benefits of crowd analytics in terms of measuring the effectiveness of their advertising and other promotions.Market Outlook
The increasing need to understand consumer behavior in order to attract and retain customers is one of the primary factors driving the global market for crowd analytics. Moreover, the growing needs of business intelligence solutions to generate consumer insight and the rise in the installation of surveillance systems further propels the market growth. In addition to this, the increasing threats of security urge the installation of crowd analytics solutions while propelling the market growth. However, high installation and upfront costs may restrain the market growth.
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Geographic Outlook
Geographically, the North America region is expected to drive the market for crowd analytics on account of technological enhancements and presence of numerous global leaders. Similarly, Asia Pacific, owing to booming e-commerce and various other end-use industries along with adoption of sophisticated business intelligence solutions, is expected grow at a high rate.
Research Methodology
Firstly, the report provides a brief introduction of the market and deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentations which have been covered as part of the report.
Market Dynamics
Next, the section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of Crowd Analytics. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.
Segmentation
Thirdly, Crowd Analytics Market has been segmented on the basis of application, deployment mode, organization size and geography as follows:
By Application
Pricing Analytics
Market Forecasting
Customer Management
Incident Response and Alerting
Marketing Campaign Measurement
Revenue Optimization
By Deployment Mode
On-Premise
Cloud
By Organization Size
Large
Small and Medium
By Geography
Americas
North America
South America
Europe Middle East and Africa
Europe
Middle East and Africa
Asia Pacific
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Market Players
Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are AGT International, Spigit, Inc., CrowdANALYTIX Inc., Amax Fire & Security Ltd., Sightcorp, Nokia, NEC Corporation, and Wavestore.
Table of Content
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1. Market Overview and Segmentations
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis
4.8. Industry Value Chain Analysis
4.9. Industry Regulations
4.10. Scenario Analysis
5. Global Crowd Analytics Market Forecast by Application (US$ billion)
5.1. Pricing Analytics
5.2. Market Forecasting
5.3. Customer Management
5.4. Incident Response and Alerting
5.5. Marketing Campaign Measurement
5.6. Revenue Optimization
6. Global Crowd Analytics Market Forecast by Deployment Mode (US$ billion)
6.1. On-Premise
6.2. Cloud
7. Global Crowd Analytics Market Forecast by Organization Size (US$ billion)
7.1. Large
7.2. Small and Medium
8. Global Crowd Analytics Market Forecast by Geography (US$ billion)
8.1. Americas
8.1.1. North America
8.1.2. South America
8.2. Europe Middle East and Africa
8.2.1. Europe
8.2.2. Middle East and Africa
8.3. Asia Pacific
9. Competitive Intelligence
9.1. Market Share of Key Players
9.2. Investment Analysis
9.3. Recent Deals
9.4. Strategies of Key Players
10. Company Profiles
10.1. AGT International
10.2. Spigit, Inc.
10.3. CrowdANALYTIX Inc
10.4. Amax Fire & Security Ltd
10.5. Sightcorp
10.6. Nokia
10.7. NEC Corporation
10.8. Wavestore
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Release ID: 235958
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