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Cookie’s Kids, a children’s clothing store chain which has become famous for its incredible selection of premium school uniforms, recently reported on a trend that suggested the evolution of children’s clothing as an independent fashion industry is driving gains in the global children’s wear market. To that end, representatives of Cookie’s pointed out that children’s wear is the “next best thing” in fashion, with more attractive opportunities than even in the adult clothing sector.
“We are seeing growing profitability in this current explosion of ‘Mini Me’ trends, such as the latest one encompassing high-priced matching outfits for mothers and daughters,” explains a Cookie’s Kids company spokesperson. “Couple this with the trend towards allowing children to choose their own clothing to encourage expression of individuality and the more ‘advanced’ decision-making power/autonomy of kids – while influencing their parents’ purchase decisions – and it’s easy to understand why this is an industry change we must keep an eye on.”
According to research analyzed by Cookie’s Kids’ corporate entities, the global market for children’s wear is expected to reach $339.1 billion by 2024, motivated by factors such as the ensuing rise in excessive consumption, materialism and impulsive purchases; growing exposure of children to media; widening range of choices in the luxury and designer clothing sector and growing affluence of parents.
What’s more, Cookie’s reps concurred regarding additional primary factors affecting growth in this area, including effervescent style and design innovation by private label and branded manufacturers; spread of “advergaming,” viral social media advertising and marketing targeting children; foray of increasing number of luxury brands into the market; aggressive demand for durable, organic, non-gender-specific clothes sourced from materials of an environmentally-friendly type; growing population of children in the zero to 14 years age group to nearly 26-percent of the world’s total population; rising prominence of fashion styles for obese/overweight children and an increase in double-income households yielding enhanced spending on children.
Cookie’s remains fully stocked with premium school uniforms and more at the lowest prices, enabling parents to help their kids look their best – without breaking the bank. To view the cookies kids collection of school uniforms, boys and girls clothing including baby clothes, visit https://www.cookieskids.com
Release ID: 510431