The COVID-19 pandemic disruption is estimated to transform the Content Intelligence Market in the years to come drastically, and its after-effects will be persistently seen in the years ahead.
— Content Intelligence Market
The need for personalized content services is estimated to have a considerable influence on the content intelligence market 2020. The information and communication technology industry reports are put forth by Market Research Future, which focuses on market options for growth. A CAGR of 33.2% is estimated to bolster the earning to USD 2,653.2 Million by the end of 2025.
The integration of artificial intelligence is projected to create favorable prospects for the content intelligence market in the upcoming period. The importance of appropriate content is extremely important in today’s social media strategy, which is estimated to bolster the market for content intelligence. The steadily rising demand for enterprise content management (ECM) systems is projected to diversify the market’s development in the upcoming period.
Drivers and Restraints
The growth of the market can be accredited to the increasing adoption of automated content-centric processes, enterprise content management (ECM) systems, and analytical solutions to identify the target audience and augment the conversion rate. Furthermore, rising adoption of innovative technologies such as artificial intelligence (AI), and machine learning (ML), as a part of content intelligence solutions and increasing demand for personalized content services to improve the customer experience are expected to pave the way for the growth of content intelligence market during the forecast period. However, vast volumes of unstructured data and lack of redundant data solutions that restrict the providers to recognize the target customers are some of the major factors expected to hamper the expansion of the content intelligence market ver the assessment period.
The global content intelligence market was valued at USD 280.8 million in 2018 and is anticipated to reach USD 2,653.2 million by 2025 growing at a CAGR of 33.2% during the forecast period.
The geographical analysis of the global content intelligence market has been done for North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.
North America accounted for the largest market share in the content intelligence market; this growth can be attributed to the presence of tier I vendors and early adoption of technologies such as artificial intelligence for content marketing. Additionally, the US is expected to dominate the market owing to increasing adoption of content marketing intelligence solutions by the BFSI and healthcare sectors.
Europe accounted for the second-largest share of the global content intelligence market in terms of market size. The European market has been divided into the UK, Italy, Spain, Germany, France, and the rest of Europe. Germany accounted for the largest market share in 2018 and is expected to continue to dominate the European market; growth here can be attributed to increasing demand for content analytics solution from retail and manufacturing companies. Whereas, the UK is expected to exhibit the highest CAGR during the forecast period. The market growth of the European market is due to the rapid digital transformation among the retail sector to enhance the customer experience.
The market in Asia-Pacific is expected to be the fastest-growing from 2019 to 2025. The regional market has been classified as China, Japan, India, Australia, South Korea, Singapore, and the rest of Asia-Pacific. China accounted for the largest market share in 2018 and is expected to continue to dominate the market due to the adoption of AI in various verticals. Additionally, the rising number of startups driven by AI-based content solutions is one of factors driving the growth of the market in Asia-Pacific region.
The global content intelligence market has been segmented based on component, deployment mode, organization size, end user, and region.
By component, the global content intelligence market has been bifurcated into solution and service. Furthermore, based on service, the content intelligence market has been subdivided into professional services and managed services. The professional services segment has been categorized into content engineering services, content strategy services, and other support services. The solution segment accounted for the larger market share in 2018. The market growth is attributed to increasing demand for analytical solutions to improve customer experience. On the other hand, the services segment is anticipated to exhibit the higher CAGR during the forecast period.
By deployment mode, the market has been segmented into cloud, on-premise, and hybrid. The cloud segment is presumed to be the largest segment in the market owing to the availability of seamless cloud-based solutions that can be easily integrated with systems and mobile devices. However, the hybrid segment is expected to register then highest CAGR during the forecast period; the market growth is attributed to a secured mode of content operations.
Based on organization size, the market has been bifurcated into small- and medium-sized enterprises and large enterprises. The large enterprises segment accounted for the larger segment in 2018 owing to adoption of AI and ML that allows enterprises to organize the huge volumes of content and provide customized and personalized content to improve the customer experience.
MRFR identifies some of the key players of the global content intelligence market include TrackMaven, Inc. (US), Adobe (US),Ceralytics (US), Idio Ltd (UK), BuzzSumo (UK), Curata, Inc (US), Conductor (US), Vennli (US), Concured (UK), Persado (US), Acrolinx GmbH, (Germany) OpenText (Canada), M-Files (Finland), Socialbakers (Prague), OneSpot (US), Atomic Reach (Canada), Abbyy (Russia), Knotch (US), Content Insights (US), and Smartlogic (US).
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