Consumers are Ignoring Company Websites in Favor of Local Business Directories

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A recent study show that consumers are visiting local stores directly after reading local business listings. This is a shift from past behavior when they used to visit the company company after reading the local listing.

Consumer behavior has changed markedly over the past decade with regards to how they find US local businesses, but a recent study shows an even greater change that no one saw coming.

And a local business marketing expert is using that study to get the word out to small business owners so they will understand the shift in behavior and highlight why it’s so important for local business owners to create local business listings.

“In the past,” says a spokesman from, an online local business directory that uses GEO location technology to create a custom homepage for every visitor, “most consumers would look at a local listing and then click through to the company website. But times have changed.”

He’s right according to recent studies that show the majority of consumers now go directly to the business once they’ve read the local listing and some positive reviews. “That means having listings on local business directories should be a higher priority than a company website,” he says.

He says it’s easy for business owners to create their listings. “All they have to do is log onto the local business directory, find their business, and then fill in as many details about it as possible.”

As consumer behavior continues to change, small and local business owners should do all they can to adjust their local marketing plans accordingly.

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: Find Us Local USA Business Directory
Address: P.O. Box 880, Arroyo Grande, CA, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

Source: PressCable

Release ID: 376159