Commuter Bike Manufacturer Detroit Bikes New Assembly Line: Dicks Sporting Goods

Share This Press Release

Detroit Bikes is a US commuter bike frame manufacturer making quality commuter bicycles for sale online and through local bike shops and also fill larger corporate branded bicycle fleet sales.

American Bicycle Manufacturer Detroit Bikes has opened a new assembly line for Dicks Sporting Goods and could mean up to 50 new jobs created in Detroit. Detroit Bikes, more known for their production of US made commuter bikes with a retro style, continues its growth with a new line of business assembling the Nishiki® Colorado line of mountain bikes for Dicks Sporting Goods stores across the United States.

“Dicks Sporting Goods is a great fit for Detroit Bikes manufacturing and assembly,” said Zakary Pashak, founder and owner of Detroit Bikes. “They have an extensive national reach and make a premium product for their customers. They wanted a domestic final assembly and distribution option to shorten order lead times and have a more fully assembled product shipped to their 850+ retail locations.”

The Dicks Sporting Goods bike business will consist of over 1600 Nishiki® Colorado units in the first half of 2020 with additional models projected to be added to Detroit Bikes assembly as the year progresses. “We are hoping to get to 10,000 units per year for Dicks Sporting Goods within our first year of production,” said Pashak.

New production means new jobs and Detroit Bikes recently hired 7 new local employees to get started on the new orders. Said Pashak, “We are projecting that a year or two from now we will have hired up to 50 new employees to carry out this line of business”.

To finance initial orders Detroit Bikes worked with the Detroit Development Fund and also secured private funding from a British investor with strong Michigan roots.

The Nishiki® Men’s Colorado Comp 1X 27.5+ Mountain Bike gives easy maneuvering, simple shifting, and a fun ride on the trails and singletracks. It features a lighter frame, a 1×11 drivetrain for efficient performance, and disc brakes for confident stops. The Colorado has been called “the most budget friendly mountain bike worth riding on a trail” by popular YouTube channel Daily MTB Rider.

Detroit Bikes, manufacturing and assembly takes up 50,000 sq feet of space on the far West side of the city in a certified Opportunity Zone. It is the largest bicycle frame factory in the country.

Detroit Bikes first shipments for Dicks Sporting Goods will begin this March.

Contact Info:
Name: Zak Pashak
Email: Send Email
Organization: Detroit Bikes
Address: 13639 Elmira Street, Detroit, Michigan 48227, United States
Phone: +1-313-646-4109

Source: PressCable

Release ID: 88947212