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Code-At-Home Tech Toys Keep Girls Engaged, Away From Computer Screens, During COVID-19 School Closures

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As seen on ABC’s Shark Tank, SmartGurlz founder Sharmi Albrechtsen beat out 40,000 other entrepreneurs and negotiated with guest “shark” Richard Branson before closing a deal with Daymond John. Her award-winning, STEM-focused toys are just what young children need to keep them engaged and moving forward during the COVID-19 crisis.

— Are you looking for constructive ways to keep your children stimulated and engaged during the COVID-19 school shutdown? The line of groundbreaking toys from SmartGurlz Inc. uses an award-winning robotics platform to teach basic coding skills to girls as young as 6.

“Many girls’ toys lag behind in the development of spatial skills, hands-on problem solving skills, and confidence with coding and computer science,” explains SmartGurlz founder Sharmi Albrechtsen. “These are exactly the skills that SmartGurlz aims to develop.”

The SmartGurlz line of unique, interactive, self-balancing robots and dolls are controlled with the SugarCoded™ App than can be downloaded onto an IOS or android phone or tablet that once downloaded requires no Wi-Fi, just Bluetooth.

A full, step-by-step tutorial teaches basic coding strategies so young girls can maneuver the toys around obstacle courses of their own design. With several levels of learning and challenges, the toy keeps kids occupied several hours a week for 4-6 months.

The company is also offering a free weekly webinar for parents and kids affected by COVID- 19 that includes getting started, tips and tricks, and weekly home assignments.

Girls playing with SmartGurlz products learn three key concepts:

1. Spatial Reasoning. Girls learn how to direct/orient their robots in new environments and interpret maps.

2. Computer Programming. Girls learn to program their robots using our kid-friendly coding App called SugarCodedTM.

3. Storytelling & Problem Solving. Girls learn to tell stories and solve missions via coding.

The SmartGurlz product line also includes an e-book series available through the App that focuses on the everyday adventures of four talented young women studying at the fictional New York Institute of Technology — N.I.T.

We’re all adjusting to a new normal. You can use this extra time at home to inspire the female tech leaders of tomorrow with toys that integrate the power of play with the power of technology.

SmartGurlz CEO Sharmi Albrechtsen is a robotics aficionado, educator, author and mom with a passion for closing the diversity gap in technology.

In 2015, Sharmi started SmartGurlz after becoming frustrated with the lack of STEM toys available for her daughter. The SmartGurlz flagship product, Siggy, was the first robotics product designed specifically for girls. More than 30,000 girls have been educated with SmartGurlz. SmartGurlz partners include BlackGirlsCode, Girl Scouts of America and Morrison Mentors.

SmartGurlz recently expanded its product line to include Smart Buddies (a joint-venture with Pitsco Education), which features a diverse set of characters suitable for both girls and boys, targeted towards schools.

Sharmi was recently given AdWeek's Disruptor Award in Championing Gender Diversity in Advertising and Tech. She has also been named Women Entrepreneur of the Year 2018 by the Asian Chamber of Commerce as well as named a Morgan Stanley Multi-Cultural Innovation Lab fellow. Sharmi has been featured in Forbes, Huffington Post, Financial Times, Fox Business News, Fox and Friends and CNN. She is also a featured TEDx speaker.

For more information, please visit or connect with her on social media at;; or

Contact Info:
Name: Claire Downing
Email: Send Email
Organization: Ascot Media Group, Inc.
Address: Post Office Box 2394 Friendswood, TX 77549
Phone: 281.333.3507 Phone 800.854.2207 Fax

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Source: MarketersMedia

Release ID: 88951239

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