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Click-A-Brick has set itself the goal of releasing six building toy sets by Christmas 2016. Among these sets will be its next offering of the simultaneously released Feather Friends, a set that will feature tropical birds, and Mighty Machines, which will feature construction vehicles as its main theme. Future plans also include a set aimed specifically at girls.
Click-A-Brick believes having long-term goals is important for sustained growth and this goal is meant to give the company something to aim for, although it is open to alteration if the circumstances are right to increase the company’s output, Co-Founder Jason Smith says.
“Six sets by Christmas 2016 seems like a modest goal for us at this point, but we wanted it to be something that we would be able to attain for sure,” Smith said. “But, if things keep going as well for us as they have been, we could easily bump it up to eight or — dare I even say — 10 sets by then. But six is a number we feel confident that we can do. We also want to be strategic with the releases and not put too many out there. Leave people wanting more and all that.”
Currently, the company has two sets selling on Amazon, the Animal Kingdom Safari set and the Army Defenders set. The simultaneous release of the Feather Friends and Mighty Machines sets, tentatively set for July, will bring the total up to four for this year.
The company has seen steady sales of its current offerings, with strong showings for both available sets throughout the first two quarters of 2015. These steady sales have given the company confidence in its ability to reach its goal of six sets by the end of 2016 and potentially surpass it if the demand is there.
Many of the customers who purchased the Army Defenders building toy set had previously purchased the Animal Kingdom Safari set, which the company sees as an indication of brand loyalty, something Click-A-Brick is aiming to cultivate as much as possible. This evidence of budding brand loyalty played a part in Click-A-Brick’s six-set goal, as the company predicts many of the people who purchase the new sets will be returning customers.
“We feel like we’re building a strong identity in the toy market and cultivating a strong fan base, so to speak,” Smith said. “That’s prompted us to set a goal that we think will satisfy that customer base and keep them coming back as loyal customers. We want to keep looking ahead and making — and reaching — long-term goals for the company.”
Release ID: 81840